College of Business Administration Participates in the 6th International Conference on Digital Innovation “DIGINOV 2022”

College of Business Administration Participates in the 6th International Conference on Digital Innovation “DIGINOV 2022”

College of Business Administration Participates in the 6th International Conference on Digital Innovation “DIGINOV 2022”

Pr. Mohamed-Nabil Mzoughi, Head of the Marketing Department and Head of the Research Committee at the College of Business, participated, as a Keynote Speaker, in the 6th International Conference on Digital Innovation “DIGINOV 2022” held in Mahdia, Tunisia, on 25 and 26 November around “International Trends and Perspectives of Business Teaching in Tunisia”. The communication, presented through Zoom application, was entitled “Electronic Tools for Business Teaching: Case of a Saudi University”. This scientific event was organized by the College of Economics and Management of Mahdia. International guest speakers came from universities in USA, Spain, and France. Pr. Mohamed-Nabil shared important thoughts about the implications of leading digital platform solutions on the education system as employed at Dar Al Uloom University.