Perspective 1: Learning & Growth

Strategic Goal 1: Building State of the Art Learning Environment

Strategic Objectives

Strategic Initiatives

Strategic Objective 1.1: Enhancing Staff’s Competences, Development, and Satisfaction

1.1.1     Developing Faculty Members’ Skills and Recruitment of Highly Qualified Faculties

1.1.2     Developing Workload System Balancing Teaching, Research, and Community Service Assignment

1.1.3     Developing an Efficient Performance Management System Improving Staff’s Performance

Strategic Objective 1.2: Advancing IT Tech. and DAU’s other Infrastructures

1.2.1     Upgrading Digital DAU’s Infrastructure and Technological Equipment

1.2.2     Reengineering of Facilities and Services to Upgrade to National and International Standards and Stakeholders’ Expectations

1.2.3     Enhancing Library Services and Digital Resources to Promote Related Academic and Research Activities

Strategic Objective 1.3: Modernizing the Learning Resources

1.3.1     Adopting New Learning Technologies to Improve the Learning Process

1.3.2     Adopting IT Monitoring and Evaluation System to Ensure Efficient Utilization of DAU’s Learning Technologies

Strategic Objective 1.4

Nurturing a Conducive Organizational Culture

1.4.1     Promoting Positive Culture and Supportive Organizational Climate

1.4.2     Promoting the Sense of Belonging to DAU

Perspective 2: Internal Processes

Strategic Goal 2: Developing Excellent Learning Processes

Strategic Objectives

Strategic Initiatives

Strategic Objective 2.1: Enhancing the Quality of Educational Processes

2.1.1     Implementing an Effective Governance of Quality System Ensuring Continuous Improvement of the Learning Processes

2.1.2     Improving Current Programs

2.1.3     Obtaining and Maintaining National Accreditation for the Institutional and for the Academic Programs

2.1.4     Obtaining and Maintaining a Reputable International Accreditation for Eligible Academic Programs

2.1.5     Promoting Student Development

2.1.6     Enhancing Industry Linkages

Strategic Objective 2.2: Increasing Productivity in Research Process

2.2.1     Enhancing the Quantity of Research Production by Faculties and Students

2.2.2     Enhancing the Quality and Impact of Research

Strategic Objective 2.3: Enhancing Engagement with the Community

2.3.1     Creating Community Engagement Unit at DAU Level with Appropriate Autonomy, Budget, and Resources

2.3.2     Developing and Implementing a Community Engagement Strategy in Partnerships with Public and Private Entities with the Participation of all DAU’s Units

Strategic Objective 2.4: Improving Operational Effectiveness

2.4.1     Improving DAU’s Value Chain Efficiency with Organizational Restructuring

2.4.2     Generalizing the Use of Modern Technologies in DAU’s Activities

2.4.3     Establishing an Audit Department within DAU’s Responsible for Evaluating  Operational Procedures, Risk Management, Control Functions, and Governance Processes

2.4.4     Implementing a Proactive Policy to Ensure more Flexibility and Efficient Resource Allocation

Strategic Objective 2.5: Promoting Entrepreneurship, Innovation and Knowledge Transfer

2.5.1     Establishing a Center for Entrepreneurship, Innovation and Knowledge Transfer

2.5.2     Providing Research and Consultation Services to Public and Private Partners

2.5.3     Diversifying and Alluring Research Funding Sources from Public and Private Entities

Perspective 3: Stakeholders

Strategic Goal 3: Promoting Stakeholders’ Satisfaction and DAU’s Image

Strategic Objectives

Strategic Initiatives

Strategic Objective 3.1: Increasing Stakeholders’ Satisfaction

3.1.1     Maintaining Continuous Relationships with Stakeholders through Strong Communication and Targeted Activities

3.1.2     Enhancing Management of Alumni Relationships, Engagement, and Services           

3.1.3     Enhancing Educational Performance Standards to Attract Highly Qualified Students

3.1.4     Enhancing Students Experience and Satisfaction

Strategic Objective 3.2: Developing New Services

3.2.1     Launching of New Programs in Line with the Saudi Vision 2030 and New Labor Market Requirements

3.2.2     Attracting Graduates of Tuition-Based Diploma Programs in Public Universities

3.2.3     Exploring Partnership Opportunities with Reputable Foreign Universities

Strategic Objective 3.3: Enhancing DAU’s Image and Reputation

3.3.1     Developing and Implementing Positioning Strategy for DAU to Enhance its Competitiveness in the Private Higher Education Market

3.3.2     Launching Effective Marketing Campaign to Enhance DAU’s Image Using Modern Media and Communication Channels Targeting Potential Stakeholders

3.3.3     Improving University National and International Ranking   

Perspective 4: Financial (Shareholders)

Strategic Goal 4: Enhancing DAU’s Financial Performance

Strategic Objectives

Strategic Initiatives

Strategic Objective 4.1: Increasing Admission and Enrolment

4.1.1     Ensuring the Successful Implementation of Initiatives Supporting Admission and Enrolment

Strategic Objective 4.2: Diversifying Income Sources

4.2.1     Encouraging Initiatives Pursuing New Revenue Opportunities

Strategic Objective 4.3: Reducing Cost of Operations and Improving Assets Utilization

4.3.1     Supporting Initiatives to Promote an Effective Cost-cutting and Assets-utilizing System