NQF Learning Domains and Learning Outcomes

1.0

Knowledge and Understanding:

K1

Possess a comprehensive knowledge of the concepts, principles, and theories of business administration in general and marketing in particular.

K2

Demonstrate knowledge of processes, materials, techniques, and terminology in the field of marketing and its sustainable practices.

K3

Exhibit specialized knowledge based on recent developments in marketing strategies and practices and their sustainable implications.

K4

Possess knowledge of research methods and methods of investigation in marketing trends and practices and their sustainable implications.

2.0

Skills:

S1

Apply the main concepts, principles, and theories related to a range of complex marketing contexts and strategies, and critically evaluate them, while providing innovative sustainable solutions.

S2

Make sustainable educated and justifiable judgments in different situations.

S3

Communicate effectively in oral and written and other forms to the public in a variety of creative means to spread marketing knowledge, skills, research, and sustainability

S4

Analyze the dynamic marketing environment factors, while utilizing suitable quantitative/qualitative research methods, digital technology, and media.

3.0

Values, Autonomy, and Responsibility:

V1

Exhibit perseverance and persistence in achievement and excellence, building constructive work relationships, and committing to personal, professional, and academic ethics.

V2

Self-evaluate own level of learning and performance; practice cognitive curiosity that is driven by sustainable development; and independently make logical decisions supported by arguments and evidence.

V3

Contribute to developing constructive solutions to society-related issues that enhance its quality of life.