Programs Mission and Goals


Provide our marketing students with knowledge and practical applications through qualified faculties capable of encouraging students’ research production and community engagement through developing student’s entrepreneurship skills necessary for achieving 2030 KSA vision.


1: Build-up students intellectually, morally, and socially for today’s dynamic society to be active participants and leaders in the business community.
2: Adopt an appropriate teaching and learning resources that ensure quality of MKT education.
3: Enhance the quality of the program to become in line with the national accreditation.
4: Encourage MKT student’s involvement in research production by attending workshops related to scientific research/ participation with faculty members researches.
5: Encompass MKT students’ participation in community service and extra-curricular activities to develop their practical and professional skills and promote sense of social responsibility.