MKT KPIs 2019-20

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Code

KPI

Target

2019-2020

Actual

2019/2020

New Target

2020/2021

KPI007

Percentage of highly qualified students that entered the MKT program

20%

37.2%

40%

KPI008

Percentage of Denied and Withdrawn students (DN+W) in the MKT program courses

10%

6.6%

5%

KPI-P-05

Percentage of students entering programs who successfully complete first year

100%

92.5%

100%

KPI-P-09

Employers overall evaluation on the MKT graduates regarding their efficiency and quality of work performance

4.5

4.2

4.5

KPI010

Percentage of MKT learning outcomes achievement in cooperative learning

≥ 80%

89%

90%

KPI-P-11

Ratio of students to teaching staff. (Based on full time equivalents)

<25:1

27:1

<25:1

KPI018

The using rate of MKT program students of the learning and teaching activities on platform

50 %

64.6%

75%

KPI022

Percentage of MKT program courses reviewed by external peer reviewers

≥ 30 %

56.3%

60%

KPI025

Proportion of MKT program students participating in specific extra-curricular activities

15 %

20%

25%

KPI026

Percentage of MKT program alumni/alumnae participation in MKT Department activities

5 %

5%

10%