Course Code

Course Name

No. of Credit Hours

Prerequisite

GDE511

Advanced Branding & Identity Design

03

———-

Description

This course allows you to explore diverse and creative approaches to branding and identity from concept to outcome and to gain valuable insights into all aspects of the subject from its historical, social, cultural, corporate and commercial contexts with practice supporting the facilitation and communication and manifestation of concepts and ideas. The course reflects contemporary practice that represents a dialogue between the brand and the audience. You will explore the subject supported by research, including strategic principles and brand planning, identity and branding behaviors’, legal aspects of the subject including copyright and intellectual property.

Course Code

Course Name

No. of Credit Hours

Prerequisite

GDE512

Modern and Contemporary History of Graphic Design

03

———-

Description

This course provides an overview of several aspects of history art including major stylistic movements and modern art. Traditional art forms such as graphic, painting, and sculpture, and newer media such as photography animation , motion graphic are discussed, especially in relation to technological, cultural, political, racial and social histories the primary goals of the course are to examine common assumptions about the art of this period and to ask new questions about its history.

Course Code

Course Name

No. of Credit Hours

Prerequisite

ARC613

Research Methodology

03

———-

Description

In this course, the students are acquainted with scientific methods of writing researches, reports, critics, and thesis. As well as, learn different techniques of essay and formulate a clear research contents and presentation, research design and methods of data collection and analysis; all are embedded in the course contents. 

Course Code

Course Name

No. of Credit Hours

Prerequisite

GDE514

Web Design and Development

03

———-

Description

Get started creating web pages with HTML and CSS, the basic building blocks of web development. HTML, or Hyper Text Markup Language, is a standard set of tags you will use to tell the web browser how the content of your web pages and applications are structured. Use CSS, or Cascading Style Sheets, to select HTML tags and tell the browser what your content should look like. Whether you are coding for fun or planning to start a career in web development, learning HTML and CSS is a great place to start.

Course Code

Course Name

No. of Credit Hours

Prerequisite

GDE521

Capstone I

04

———-

Description

Capstone1 engages students in solving design problems and presenting their ideas and solutions. Students explore design problems through the lens of a design process where they identify and explore a need or opportunity of a target audience, research, generate and develop ideas, produce and evaluate solutions.  Students plan and produce graphical representations in simulated real-world contexts. They make judgments and justify decisions. Graphics contributes to the development of technological literacy and develops the communication, analytical and problem-solving skills required for a large number of educational and vocational aspirations.

Course Code

Course Name

No. of Credit Hours

Prerequisite

GDE522

Advanced Techniques in Video Making

03

———-

Description

In this course, you’ll get a thorough overview of the interface, tools, features, and production flow for Premiere Pro CC. The course is an ideal combination of instructor-led demonstration and hands-on practice to introduce you to Adobe Premiere Pro software, a revolutionary 64-bit nonlinear video-editing application. You will learn powerful real-time video and audio editing tools that give you precise control over virtually every aspect of your production.

Course Code

Course Name

No. of Credit Hours

Prerequisite

GDE523

Creative Advertising

03

———-

Description

Creative Advertising provides students with a high standard of education that equips them for a career in the creative sector of the advertising industry and the wider creative industries. The course designed to develop students with strong creative skills within the framework of the advertising industry, By the end of the course students will be able to explore the creative process of designing for advertising and directing the work of others in a range of media. Students will develop an awareness and an appropriate level of competence in a range of visual disciplines used within advertising such as graphic design, photography, video and illustration.

Course Code

Course Name

No. of Credit Hours

Prerequisite

GDE531

Communication and Marketing Strategy

03

———-

Description

The course surveys in an in-depth fashion the theoretical and structural models of marketing communication and aims to equip students with the tools necessary to create a coherent and fully integrated promotional campaign. Students will be actively involved in the design and implementation of various strategic communications approaches meant to target different publics on an international scale. The global nature of advertising and marketing is given due consideration, thus allowing students to incorporate a series of culturally-driven elements and factors, thus gaining in the process a far better understanding of how and why these factors need to be taken into consideration when selling a product, a service or a media/culturally driven production.

Course Code

Course Name

No. of Credit Hours

Prerequisite

GDE532

Motion Graphic Design

03

———-

Description

Motion Graphics is a motion design course aimed at Motion Graphics majors. This course teaches several different approaches to animation with the goal of refined movement to tell stories and deliver messaging while maintaining a highly designed approach. Students can apply skills learned in this class to other design and animation classes.

Student will study animation techniques, digital video, color theory and composition and video editing. Students typically take part in both classroom instruction and practical experience using current technologies and industry-standard software applications. Animation or special effects projects are often part of the curriculum as well.

Course Code

Course Name

No. of Credit Hours

Prerequisite

GDE541

Capstone II

03

GDE532

Description

The experimentation and reflection will provide a working method, background research and conceptual framework for the development and delivery of high-quality master’s Project.  The Master Project Course will enable the students to present their full knowledge acquired during their previous courses and studies in the field of graphic and digital design. They will use advance communication design to address problems and communicate messages based on commercial and cultural issues. They should use graphics, image, animation, sound and text to convey messages by means of different formats, which could include those of illustration, photography, graphic design, interactive design, 3 dimensional objects and/or the moving image. The students will develop their subject knowledge using advanced specialist practice and experimentation to examine the boundaries of their own design practice researching how these may challenge themselves through experimentation, innovation with a consideration of potential audiences

Course Code

Course Name

No. of Credit Hours

Prerequisite

GDE542

Production Issues for Print

03

GDE532

Description

Print Production for Designers focuses on current print production procedures that can ready designers for real world policies, procedures and accountability. Understanding printing processes is an essential part of designing that can assure a predictable outcome. Emphasis is on the importance of personal communication skills to better advance ideas. Topics include print media specifications, digital prepress, PreFlyt, page imposition, proofing, and preparation of color files. Strategic use of Internet search engines, websites, and leveraging tools of technology will be demonstrated to support student efforts.

Course Code

Course Name

No. of Credit Hours

Prerequisite

GDE533

Social Media Marketing

03

———-

Description

This course will study the various roles of the designer in the field of Social Media Marketing. Class immerses students in the marketing application of social media and other newly emerging media channels. Course covers the planning and integration of social media into marketing plans. Students will learn to set objectives, develop social marketing plans, integrate social media into overall marketing and communication plans, measure program results, utilize new media technologies and about the macro-environmental issues affecting social media. The class includes hands-on development of social media tactics and channels. This may require students to set up individual social media accounts. It will cover the last knowledge in Social Media apps to control the main spaces on internet.

Course Code

Course Name

No. of Credit Hours

Prerequisite

GDE542

Production Issues for Print

03

——

Description

Print Production for Designers focuses on current print production procedures that can ready designers for real world policies, procedures and accountability. Understanding printing processes is an essential part of designing that can assure a predictable outcome. Emphasis is on the importance of personal communication skills to better advance ideas. Topics include print media specifications, digital prepress, Pre Fly, page imposition, proofing, and preparation of color files. Strategic use of Internet search engines, websites, and leveraging tools of technology will be demonstrated to support student efforts.

Course Code

Course Name

No. of Credit Hours

Prerequisite

GDE543

Professional Leadership

03

——

Description

The course provides theories / concepts of leadership and modern management that has emerged over the past few decades, and its applications in the field of graphic design, This course focuses on how to develop the skills and abilities of graphic designers in leadership, management and applications in graphic project  In order to achieve development in the structure, management and marketing of various fields of digital graphic design.

Course Code

Course Name

No. of Credit Hours

Prerequisite

GDE544

Dynamic Typography

03

——

Description

This course will cover theory and practice of letter forms and typography as they apply to graphics, advertising and other areas of design and visual communication. Projects cover principles of typography, letter structure, type face selection, fundamentals of computer typesetting, and typographic layout. and the expressive potential of type will be explored through reading, research, exercises, and design production. Sequential studies will follow the design process: problem-solving through exploration, experimentation, selection, critique, and refinement. Effectiveness of typographic design will be evaluated in terms of legibility, readability, and expression.

Course Code

Course Name

No. of Credit Hours

Prerequisite

GDE545

Advanced Digital Imaging

03

——

Description

The course encourages exploration of image production with an emphasis on technical excellence in photography and imaging. Students work on advanced projects using Adobe Photoshop or New Advance Image Software to create pieces and all advanced photo imaginary for design and digital Processing campaigns. Topics include high standards in retouching, cropping, exposures, filters, color correcting, effects, HDR Photos, and working with the idea to create high-prepared professionals to face the elevate standards required to work with small and big companies. Students will also learn to produce and optimize images for the World Wide Web. Current professional digital work is examined with special emphasis on advances issues.