The Marketing Student Club at the College of Business Administration, Dar Al Uloom University, continued its activities for the 2025/2026 academic year by organizing a workshop titled “Event Management as a Tool for Direct Marketing and Public Relations Building.” The session was presented by Mr. Abdulaziz Al-Wusayfer, Director of the Marketing Consultancy Association and Advisor to H.E. the Deputy Minister of Environment at the Ministry of Environment, Water, and Agriculture. The workshop was held as part of the extracurricular activities of the Marketing Department, contributing to the learning outcomes of the “Event Marketing” course and supporting stronger connections between employers and the college’s academic programs. The session was attended by faculty members and marketing students, and it covered practical insights into organizing events and leveraging them as effective tools for marketing and public relations. At the end of the session, Dr. Abdulrahman Al-SHIMAI, Dean of the College of Business Administration, honored Mr. Al-Wusayfer in recognition of his valuable contribution, emphasizing the college’s intention to develop this collaboration into a formal partnership agreement with the Marketing Consultancy Association, in support of

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