To be recognized as a leading regional college in business education through excellence, innovation, knowledge building, and value-added educational experiences.
To maintain excellence in business education, research and community service with a supportive and constructive environment, in order to contribute to the socio-economic growth of the Kingdom of Saudi Arabia with highly qualified graduates equipped with business knowledge and entrepreneurial skills, and highly motivated to serve their community.
- Build a collaborative and engaging work environment through an effective and an inspiring leadership that promotes sense of responsibility, integrity and transparency in managing all the COB activities.
- Engage in a holistic development of high quality students and graduates who are formed intellectually, morally, and socially to become active participants in the business community and leaders in society for the 21st century.
- Deliver an excellent teaching and learning environment that ensures quality of business education at the COB.
- Disseminate notable and timely research to the academic, business, and governmental communities.
- Enhance and ensure institutional quality assurance processes for accreditation.
- Provide high quality learning resources and support services in all academic programs for an effective learning, teaching and research.
- Strengthen partnership between the COB and business communities, professional organizations, and industry to explore opportunities for partnerships and improve niche programs.