{"id":3972,"date":"2025-01-02T14:51:22","date_gmt":"2025-01-02T14:51:22","guid":{"rendered":"https:\/\/dau.edu.sa\/siteup\/?post_type=cob&#038;p=3972"},"modified":"2025-03-24T09:45:44","modified_gmt":"2025-03-24T09:45:44","slug":"mkt-study-plan","status":"publish","type":"cob","link":"https:\/\/dau.edu.sa\/siteup\/cob\/undergraduate-programs\/mkt\/mkt-study-plan\/","title":{"rendered":"MKT Study Plan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3972\" class=\"elementor elementor-3972\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f9a66 e-flex e-con-boxed e-con e-parent\" data-id=\"e7f9a66\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1363079 elementor-widget elementor-widget-Falar_DAU_ProgramSpecs\" data-id=\"1363079\" data-element_type=\"widget\" data-widget_type=\"Falar_DAU_ProgramSpecs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n        <!-- Program Main Warp Start -->\n        <div class=\"administration-warp ptb-50 \">\n          <div class=\"container \">\n            <div class=\"row border-bottom \">\n              <div class=\"col-lg-8\">\n                <div class=\"administration-content college-program\">\n                                                        <h2>Study Plan<\/h2>\n                                                <\/div>\n              <\/div>\n\n              <div class=\"col-lg-4\">\n                <div class=\"under-graduate-menu\"> <!-- administration-small-widget -->\n                   <button class=\"btn btn-green dropdown-toggle\"\n                        type=\"button\"\n                        id=\"dropdownMicroProcessorTrigger\"\n                        data-bs-toggle=\"dropdown\"\n                        aria-expanded=\"false\">                    <\/button>\n\n                      <ul class=\"dropdown-menu dropdown-menu-lg-end\" aria-labelledby=\"dropdownMicroProcessorTrigger\">\n                                              <\/ul>\n\n\n\n\n\n                <\/div>\n             <\/div>\n            <\/div>\n\n            <div class=\"row college-program-table\">\n              <div class=\"col-lg-8 py-4\">\n                \n                 \n\n\n\n\n<!-- Tab Content -->\n<section>\n    \n<div class=\"\">\n\n  <div class=\"tab-content w-100\" id=\"pills-tabContent\">\n    <div class=\"tab-pane fade show active\" id=\"pills-home\" role=\"tabpanel\" aria-labelledby=\"pills-home-tab\">\n<!--  Study Plan  -->\n\n\n    <h3>Study Plan<\/h3>\n                 \n\n    <p><div class=\"border-start mb-5\"><h4>Year 1<\/h4><div class=\"tablerounededCorner mb-3\"><p>First Semester <span class=\"float-end\">Credit Hours 18<\/span><\/p><table class=\"table table-bordered table-striped roundedTable\"><tbody><tr><th width=\"25%\">Course Code<\/th><th class=\"text-start\" width=\"40%\">Course Title<\/th><th width=\"10%\">CR<\/th><th width=\"19%\">Pre.<\/th><\/tr><tr><td>CSKL1100<\/td><td class=\"text-start\">Computer Skills<\/td><td>3<\/td><td>EFC<\/td><\/tr><tr><td>ARAB1100<\/td><td class=\"text-start\">Arabic Language Writing<\/td><td>2<\/td><td>EFC<\/td><\/tr><tr><td>MATH1100<\/td><td class=\"text-start\">Elementary Mathematics<\/td><td>4<\/td><td>EFC<\/td><\/tr><tr><td>ENGL1111<\/td><td class=\"text-start\">A2 Waystage Listening &amp; Speaking I<\/td><td>3<\/td><td>ENGL002<\/td><\/tr><tr><td>ENGL1112<\/td><td class=\"text-start\">A2 Waystage Grammar<\/td><td>2<\/td><td>ENGL003<\/td><\/tr><tr><td>ENGL1113<\/td><td class=\"text-start\">A2 Waystage Reading &amp; Writing I<\/td><td>3<\/td><td>ENGL001,ENGL004<\/td><\/tr><tr><td>HEDF1100<\/td><td class=\"text-start\">The Health Education and fitnass<\/td><td>1<\/td><td>EFC<\/td><\/tr><\/tbody><\/table><\/div><div class=\"tablerounededCorner\"><p>Second Semester <span class=\"float-end\">Credit Hours 18<\/span><\/p><table class=\"table table-bordered table-striped roundedTable\"><tbody><tr><th width=\"25%\">Course Code<\/th><th class=\"text-start\" width=\"40%\">Course Title<\/th><th width=\"10%\">CR<\/th><th width=\"19%\">Pre.<\/th><\/tr><tr><td>ARAB1101<\/td><td class=\"text-start\">Arabic Language Skills<\/td><td>2<\/td><td>ARAB1100<\/td><\/tr><tr><td>SKLS1101<\/td><td class=\"text-start\">University Skills<\/td><td>3<\/td><td>EFC<\/td><\/tr><tr><td>ENGL1121<\/td><td class=\"text-start\">B1 Threshold Listening and Speaking II<\/td><td>3<\/td><td>ENGL1111<\/td><\/tr><tr><td>ENGL1122<\/td><td class=\"text-start\">B1 Threshold Integrated English Language<\/td><td>2<\/td><td>ENGL1112<\/td><\/tr><tr><td>ENGL1123<\/td><td class=\"text-start\">B1 Threshold Reading and Writing II<\/td><td>3<\/td><td>ENGL1113<\/td><\/tr><tr><td>MATH1121<\/td><td class=\"text-start\">Business Mathematics<\/td><td>3<\/td><td>MATH1100<\/td><\/tr><tr><td>ISLM1101<\/td><td class=\"text-start\">Islam and Society Building<\/td><td>2<\/td><td>EFC<\/td><\/tr><\/tbody><\/table><\/div><\/div><p><!-- Year 2 --><\/p><div class=\"border-start\"><h4>Year 2<\/h4><div class=\"tablerounededCorner mb-3\"><p>Third Semester <span class=\"float-end\">Credit Hours 15<\/span><\/p><table class=\"table table-bordered table-striped roundedTable\"><tbody><tr><th width=\"25%\">Course Code<\/th><th class=\"text-start\" width=\"40%\">Course Title<\/th><th width=\"10%\">CR<\/th><th width=\"19%\">Pre.<\/th><\/tr><tr><td>ACCT1211<\/td><td class=\"text-start\">Principles of Accounting<\/td><td>3<\/td><td>MATH1121,ENGL1123<\/td><\/tr><tr><td>MGT1211<\/td><td class=\"text-start\">Principles of Management<\/td><td>3<\/td><td>ENGL1121<\/td><\/tr><tr><td>ECON1211<\/td><td class=\"text-start\">Principles of Microeconomics<\/td><td>3<\/td><td>ENGL1121,MATH1121<\/td><\/tr><tr><td>STAT1211<\/td><td class=\"text-start\">Business Statistics I<\/td><td>3<\/td><td>MATH1121<\/td><\/tr><tr><td>MKT1211<\/td><td class=\"text-start\">Principles of Marketing<\/td><td>3<\/td><td>ENGL1123<\/td><\/tr><\/tbody><\/table><\/div><div class=\"tablerounededCorner\"><p>Fourth Semester <span class=\"float-end\">Credit Hours 18<\/span><\/p><table class=\"table table-bordered table-striped roundedTable\"><tbody><tr><th width=\"25%\">Course Code<\/th><th class=\"text-start\" width=\"40%\">Course Title<\/th><th width=\"10%\">CR<\/th><th width=\"19%\">Pre.<\/th><\/tr><tr><td>ACCT1221<\/td><td class=\"text-start\">Principles of Cost and Management Accounting<\/td><td>3<\/td><td>ACCT1211<\/td><\/tr><tr><td>ECON1221<\/td><td class=\"text-start\">Principles of Macroeconomics<\/td><td>3<\/td><td>ECON1211<\/td><\/tr><tr><td>MKT1221<\/td><td class=\"text-start\">Sales Management<\/td><td>3<\/td><td>MKT1211<\/td><\/tr><tr><td>MIS1221<\/td><td class=\"text-start\">Management Information Systems<\/td><td>3<\/td><td>ENGL1122<\/td><\/tr><tr><td>STAT1221<\/td><td class=\"text-start\">Business Statistics II<\/td><td>3<\/td><td>STAT1211<\/td><\/tr><tr><td>FIN1221<\/td><td class=\"text-start\">Principles of Finance<\/td><td>3<\/td><td>ACCT1211,MATH1121<\/td><\/tr><\/tbody><\/table><\/div><\/div><p><!-- Year 3 --><\/p><div class=\"border-start\"><h4>Year 3<\/h4><div class=\"tablerounededCorner mb-3\"><p>Fifth Semester <span class=\"float-end\">Credit Hours 17<\/span><\/p><table class=\"table table-bordered table-striped roundedTable\"><tbody><tr><th width=\"25%\">Course Code<\/th><th class=\"text-start\" width=\"40%\">Course Title<\/th><th width=\"10%\">CR<\/th><th width=\"19%\">Pre.<\/th><\/tr><tr><td>SKLS1102<\/td><td class=\"text-start\">Leadership &amp; Teamwork<\/td><td>2<\/td><td>SKLS1101<\/td><\/tr><tr><td>MGT1212<\/td><td class=\"text-start\">Organizational Behavior<\/td><td>3<\/td><td>ENGL1123<\/td><\/tr><tr><td>MGT1311<\/td><td class=\"text-start\">Operations Management<\/td><td>3<\/td><td>MGT1211,STAT1221<\/td><\/tr><tr><td>MKT1311<\/td><td class=\"text-start\">Retail Management<\/td><td>3<\/td><td>MKT1221<\/td><\/tr><tr><td>MKT1312<\/td><td class=\"text-start\">Services Marketing<\/td><td>3<\/td><td>MKT1221<\/td><\/tr><tr><td>MKT1313<\/td><td class=\"text-start\">E-Marketing<\/td><td>3<\/td><td>MIS1221,MKT1221<\/td><\/tr><\/tbody><\/table><\/div><div class=\"tablerounededCorner\"><p>Sixth Semester <span class=\"float-end\">Credit Hours 15<\/span><\/p><table class=\"table table-bordered table-striped roundedTable\"><tbody><tr><th width=\"25%\">Course Code<\/th><th class=\"text-start\" width=\"40%\">Course Title<\/th><th width=\"10%\">CR<\/th><th width=\"19%\">Pre.<\/th><\/tr><tr><td>MKT1321<\/td><td class=\"text-start\">Consumer Behavior<\/td><td>3<\/td><td>MKT1312<\/td><\/tr><tr><td>MKT1322<\/td><td class=\"text-start\">Integrated Marketing Communication<\/td><td>3<\/td><td>MKT1311<\/td><\/tr><tr><td>MKT1323<\/td><td class=\"text-start\">Social Media Marketing<\/td><td>3<\/td><td>MKT1313<\/td><\/tr><tr><td>MKT1324<\/td><td class=\"text-start\">Events Marketing<\/td><td>3<\/td><td>MKT1312<\/td><\/tr><tr><td>Elective<\/td><td class=\"text-start\">\u00a0<\/td><td>3<\/td><td>RP<\/td><\/tr><\/tbody><\/table><\/div><div class=\"tablerounededCorner\"><p>Summer Semester <span class=\"float-end\">Credit Hours 15<\/span><\/p><table class=\"table table-bordered table-striped roundedTable\"><tbody><tr><th width=\"25%\">Course Code<\/th><th class=\"text-start\" width=\"40%\">Course Title<\/th><th width=\"10%\">CR<\/th><th width=\"19%\">Pre.<\/th><\/tr><tr><td>MKT1360<\/td><td class=\"text-start\">Co-operative Training<\/td><td>6<\/td><td>\u00a0<\/td><\/tr><\/tbody><\/table><\/div><\/div><p><!-- Year 4 --><\/p><div class=\"border-start\"><h4>Year 4<\/h4><div class=\"tablerounededCorner mb-3\"><p>Seventh Semester <span class=\"float-end\">Credit Hours 15<\/span><\/p><table class=\"table table-bordered table-striped roundedTable\"><tbody><tr><th width=\"25%\">Course Code<\/th><th class=\"text-start\" width=\"40%\">Course Title<\/th><th width=\"10%\">CR<\/th><th width=\"19%\">Pre.<\/th><\/tr><tr><td>MGT1411<\/td><td class=\"text-start\">Business Research Methods<\/td><td>3<\/td><td>STAT1211,MGT1211<\/td><\/tr><tr><td>MGT1412<\/td><td class=\"text-start\">Strategic Management<\/td><td>3<\/td><td>MGT1311<\/td><\/tr><tr><td>MGT1413<\/td><td class=\"text-start\">Business Law &amp; Ethics<\/td><td>3<\/td><td>MGT1211<\/td><\/tr><tr><td>MKT1411<\/td><td class=\"text-start\">International Marketing<\/td><td>3<\/td><td>MKT1321<\/td><\/tr><\/tbody><\/table><\/div><div class=\"tablerounededCorner\"><p>Eighth Semester <span class=\"float-end\">Credit Hours 15<\/span><\/p><table class=\"table table-bordered table-striped roundedTable\"><tbody><tr><th width=\"25%\">Course Code<\/th><th class=\"text-start\" width=\"40%\">Course Title<\/th><th width=\"10%\">CR<\/th><th width=\"19%\">Pre.<\/th><\/tr><tr><td>MGT1421<\/td><td class=\"text-start\">Entrepreneurship<\/td><td>3<\/td><td>MKT1211,MGT1211,FIN1221<\/td><\/tr><tr><td>MKT1421<\/td><td class=\"text-start\">Marketing Strategy<\/td><td>3<\/td><td>MGT1412<\/td><\/tr><tr><td>MKT1422<\/td><td class=\"text-start\">Marketing Research<\/td><td>3<\/td><td>MGT1411<\/td><\/tr><tr><td>Elective<\/td><td class=\"text-start\">\u00a0<\/td><td>3<\/td><td>RP<\/td><\/tr><tr><td>Elective<\/td><td class=\"text-start\">\u00a0<\/td><td>3<\/td><td>RP<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/p>\n\n\n    <\/div>\n  <\/div>\n\n<\/div>  \n\n\n\n<\/section>\n\n\n\n\n\n\n              <\/div>\n\n              <div class=\"col-lg-4\">\n                <div class=\"py-4\"> \n                   <!-- College Course Menu -->\n                   <div class=\"\">\n\n  <ul class=\"nav nav-pills flex-column nav-pills border-start border-3 ms-3 align-items-start\" id=\"pills-tab\" role=\"tablist\">\n            <li class=\"nav-item\" role=\"presentation\">\n            <a href=\"..\/mkt-study-plan\" class=\"nav-link text-primary fw-semibold position-relative item inactive\">Study Plans            <\/a>\n        <\/li>\n            <li class=\"nav-item\" role=\"presentation\">\n            <a href=\"..\/mkt-course-description\" class=\"nav-link text-primary fw-semibold position-relative item inactive\">Course Description            <\/a>\n        <\/li>\n            <li class=\"nav-item\" role=\"presentation\">\n            <a href=\"..\/mkt-courses-specification\/\" class=\"nav-link text-primary fw-semibold position-relative item inactive\">Course Specification            <\/a>\n        <\/li>\n      <\/ul>\n\n\n\n                <\/div>\n             <\/div>\n            <\/div>\n\n\n\n\n          <\/div>\n        <\/div>\n        <!-- Administration Overview Warp End --> \n      <\/div>\n        <!-- Program Main Warp End -->\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"parent":3372,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[49],"tags":[59],"class_list":["post-3972","cob","type-cob","status-publish","format-standard","hentry","category-cob","tag-mkt"],"acf":[],"lang":"en","translations":{"en":3972,"ar":6897},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/dau.edu.sa\/siteup\/wp-json\/wp\/v2\/cob\/3972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dau.edu.sa\/siteup\/wp-json\/wp\/v2\/cob"}],"about":[{"href":"https:\/\/dau.edu.sa\/siteup\/wp-json\/wp\/v2\/types\/cob"}],"version-history":[{"count":37,"href":"https:\/\/dau.edu.sa\/siteup\/wp-json\/wp\/v2\/cob\/3972\/revisions"}],"predecessor-version":[{"id":6656,"href":"https:\/\/dau.edu.sa\/siteup\/wp-json\/wp\/v2\/cob\/3972\/revisions\/6656"}],"up":[{"embeddable":true,"href":"https:\/\/dau.edu.sa\/siteup\/wp-json\/wp\/v2\/cob\/3372"}],"wp:attachment":[{"href":"https:\/\/dau.edu.sa\/siteup\/wp-json\/wp\/v2\/media?parent=3972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dau.edu.sa\/siteup\/wp-json\/wp\/v2\/categories?post=3972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dau.edu.sa\/siteup\/wp-json\/wp\/v2\/tags?post=3972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}