{"id":6923,"date":"2020-11-24T10:36:07","date_gmt":"2020-11-24T07:36:07","guid":{"rendered":"http:\/\/dau.edu.sa\/business\/?page_id=6923"},"modified":"2024-06-12T15:57:12","modified_gmt":"2024-06-12T12:57:12","slug":"graduate-attributes-and-learning-outcomes-mkt","status":"publish","type":"page","link":"https:\/\/dau.edu.sa\/business\/en\/graduate-attributes-and-learning-outcomes-mkt","title":{"rendered":"Graduate Attributes and Learning Outcomes"},"content":{"rendered":"
\n
\"\"<\/a><\/figure>\n<\/div>\n\n

–<\/span><\/p>\n

Graduate Attributes<\/span><\/span><\/strong><\/p>\n

1. Knowledgeable.
2. Effective Communicator.
3. Digitally Enabled.
4. Critical Thinker.
5. Ethically and Socially Responsible.
6. Employable Professional.<\/span><\/p>\n

–<\/span><\/p>\n

MKT Program Learning Outcomes<\/span><\/span><\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\n\t\t

\n\t\tNQF \n\t\tLearning Domains and Learning Outcomes<\/span><\/b><\/td>\n\t<\/tr>\n\t

\n\t\t

\n\t\t1.0<\/span><\/b><\/td>\n\t\t

\n\t\t

\n\t\t\n\t\tKnowledge and Understanding:<\/span><\/b><\/td>\n\t<\/tr>\n\t

\n\t\t

\n\t\tK1<\/span><\/b><\/td>\n\t\t

\n\t\t

\n\t\tPossess a \n\t\tcomprehensive knowledge of the concepts, principles, and theories of \n\t\tbusiness administration in general and marketing in particular.<\/span><\/td>\n\t<\/tr>\n\t

\n\t\t

\n\t\tK2<\/span><\/b><\/td>\n\t\t

\n\t\t

\n\t\tDemonstrate knowledge \n\t\tof processes, materials, techniques, and terminology in the field of \n\t\tmarketing and its sustainable practices.<\/span><\/td>\n\t<\/tr>\n\t

\n\t\t

\n\t\tK3<\/span><\/b><\/td>\n\t\t

\n\t\t

\n\t\tExhibit specialized \n\t\tknowledge based on recent developments in marketing strategies and \n\t\tpractices and their sustainable implications.<\/span><\/td>\n\t<\/tr>\n\t

\n\t\t

\n\t\tK4<\/span><\/b><\/td>\n\t\t

\n\t\t

\n\t\tPossess knowledge of \n\t\tresearch methods and methods of investigation in marketing trends and \n\t\tpractices and their sustainable implications.<\/span><\/td>\n\t<\/tr>\n\t

\n\t\t

\n\t\t2.0<\/span><\/b><\/td>\n\t\t

\n\t\t

\n\t\tSkills:<\/span><\/b><\/td>\n\t<\/tr>\n\t

\n\t\t

\n\t\tS1<\/span><\/b><\/td>\n\t\t

\n\t\t

\n\t\tApply the main \n\t\tconcepts, principles, and theories related to a range of complex \n\t\tmarketing contexts and strategies, and critically evaluate them, while \n\t\tproviding innovative sustainable solutions.<\/span><\/td>\n\t<\/tr>\n\t

\n\t\t

\n\t\tS2<\/span><\/b><\/td>\n\t\t

\n\t\t

\n\t\tMake sustainable \n\t\teducated and justifiable judgments in different situations.<\/span><\/td>\n\t<\/tr>\n\t

\n\t\t

\n\t\tS3<\/span><\/b><\/td>\n\t\t

\n\t\t

\n\t\tCommunicate \n\t\teffectively in oral and written and other forms to the public in a \n\t\tvariety of creative means to spread marketing knowledge, skills, \n\t\tresearch, and sustainability<\/span><\/td>\n\t<\/tr>\n\t

\n\t\t

\n\t\tS4<\/span><\/b><\/td>\n\t\t

\n\t\t

\n\t\tAnalyze the dynamic \n\t\tmarketing environment factors, while utilizing suitable \n\t\tquantitative\/qualitative research methods, digital technology, and \n\t\tmedia.<\/span><\/td>\n\t<\/tr>\n\t

\n\t\t

\n\t\t3.0<\/span><\/b><\/td>\n\t\t

\n\t\t

\n\t\tValues, \n\t\tAutonomy, and Responsibility:<\/span><\/b><\/td>\n\t<\/tr>\n\t

\n\t\t

\n\t\tV1<\/span><\/b><\/td>\n\t\t

\n\t\t

\n\t\tExhibit perseverance \n\t\tand persistence in achievement and excellence, building constructive \n\t\twork relationships, and committing to personal, professional, and \n\t\tacademic ethics.<\/span><\/td>\n\t<\/tr>\n\t

\n\t\t

\n\t\tV2<\/span><\/b><\/td>\n\t\t

\n\t\t

\n\t\tSelf-evaluate own \n\t\tlevel of learning and performance; practice cognitive curiosity that is \n\t\tdriven by sustainable development; and independently make logical \n\t\tdecisions supported by arguments and evidence.<\/span><\/td>\n\t<\/tr>\n\t

\n\t\t

\n\t\tV3<\/span><\/b><\/td>\n\t\t

\n\t\t

\n\t\tContribute to \n\t\tdeveloping constructive solutions to society-related issues that enhance \n\t\tits quality of life.<\/span><\/td>\n\t<\/tr>\n<\/table>\n\n","protected":false},"excerpt":{"rendered":"

– Graduate Attributes 1. Knowledgeable.2. Effective Communicator.3. Digitally Enabled.4. Critical Thinker.5. Ethically and Socially Responsible.6. Employable Professional. – MKT Program Learning Outcomes NQF Learning Domains and Learning Outcomes 1.0 Knowledge and Understanding: K1 Possess a comprehensive knowledge of the concepts, principles, and theories of business administration in general and marketing in particular. K2 Demonstrate knowledge […]<\/p>\n","protected":false},"author":20,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-withoutTitle.php","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-6923","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dau.edu.sa\/business\/en\/wp-json\/wp\/v2\/pages\/6923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dau.edu.sa\/business\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dau.edu.sa\/business\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dau.edu.sa\/business\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dau.edu.sa\/business\/en\/wp-json\/wp\/v2\/comments?post=6923"}],"version-history":[{"count":2,"href":"https:\/\/dau.edu.sa\/business\/en\/wp-json\/wp\/v2\/pages\/6923\/revisions"}],"predecessor-version":[{"id":15908,"href":"https:\/\/dau.edu.sa\/business\/en\/wp-json\/wp\/v2\/pages\/6923\/revisions\/15908"}],"wp:attachment":[{"href":"https:\/\/dau.edu.sa\/business\/en\/wp-json\/wp\/v2\/media?parent=6923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}