The Marketing Department at the College of Business Administration hosted Mr. Nayef Alqozlan, General Manager of Jawwy Mobile at STC, to deliver a workshop entitled “The Saudi Digital Framework: Marketing Techniques” on Tuesday 2/5/2023 at the amphitheater of the College of Architectural Engineering and Digital Design. Mr. Alqozlan discussed the role of Digital Marketing and, more generally, the role of technology and its use in the marketing field within a strategy based on the competitive advantages of the company. Mr. Alqozlan gave various advices and recommendations. He also highlighted the main threats and mistakes that should be avoided by marketers when using some technological tools. Then, Mr. Alqozlan answered the audience questions which opened new professional perspectives for students and revealed new research topics for faculty members.