The Marketing Department in College of Business in coordination with Event Marketing course students organized an event in which Mr. Nawaf Al-Darrab, “Founding Partner and Executive Vice President of Marketing” at 10X Company was invited. This event was entitled “Products in E-Commerce from Idea to Market” where Mr. Nawaf gave insight into how to choose and define the target market. He further addressed on the foundations of choosing products and spoke on integrating marketing mix elements in business. During the session, the students had the opportunity to understand on the importance of advertising and promoting products in the market. The speaker interacted with the students and discussed about methods of e-commerce supply chain.