Professor Mohamed Nabil Elmzoughi

Professor Mohamed Nabil Elmzoughi

Position : Chairman of the unified council for graduate programs
Email : m.nabil@dau.edu.sa
Phone : 011-4949343
Fax :

Summary of his biography :

Currently Im Full Professor and Head of the Marketing Department at Dar Al Uloom University Riyadh Saudi Arabia Im also Head of the Research Committee at both Department and College levels In that respect Im in charge of the preparation of the research plan and particularly the strategic topics
I was the representative of the college to the Deanship of Graduate Studies and Scientific Research between 2020 and 2023 Hence I had to check the quality and the ranking of the journal when a request was submitted for research funding
I have collaborated with the Deanship of Graduate Studies and Scientific Research to implement responsible and ethical conduct of research and to raise faculty members awareness about the protection of intellectual property
I was responsible for the preparation of documents and evidences related to research for the application of the Marketing Department and the Master of Business Administration to the Saudi Program Accreditation
Previously I was Full Professor and Head Research Committee in the Marketing Department at the College of Business Administration at King Saud University Riyadh Saudi Arabia
In Tunisia I was the Founding Dean of the College of Technological Studies ISET in Kairouan from 2000 to 2003 I supervised 17 PhD dissertations From 2004 to 2018 I was the Head of the Research Unit MaPReCoB at the University of Sousse

Im a reviewer for numerous scientific journals and international conferences I published dozens of articles in leading journals such as Internet Research International Journal of Technology Human Interaction International Journal of Marketing Studies International Journal of Business Emerging Markets and Journal of Global Information Technology Management My papers appear in the proceedings of various international conferences My main research interests are digital marketing consumer behavior ecommerce eshopping electronic and mobile banking

Title Date Major Organization
BSc1988Business AdministrationUniversity Montpellier 1
PhD1995Business AdministrationUniversity Montpellier 1
MS1989Business AdministrationUniversity Montpellier 1
Title Organization Date From Date To
Member of the LMD Higher Education Reform CommitteeMinistry of Higher Education Scientific Research Tunisia20052018
Reviewer for the Arab Journal of Administrative SciencesUniversity of Koweit20172018
PhD Jury Determinants and Consequences of Consumer Adoption of Marketing Activities Using Mobile PhoneCollege of Business Administration King Saud University20162016
PhD JuryKing Saud University20152015
Member of the Editorial Board of the 3rd IACT Tunis TunisiaInternational Academic Conference on Management and Marketing of Tourism20142014
Member of the Editorial Board of the 14th International Marketing Trends Conference Venice ItalyESCP Europe20142014
Reviewer for the Promotion to Associate Professor RankJadara University Jordan20142014
Reviewer for the Prize of Research ExcellenceImam Muhammad Ibn Saud Islamic University20142014
Member of the Editorial BoardGlobal Journal of Quantitative Science2014
Member of the Committee of Curricula and Study Administration Establishment of a new college at MzahmiaKing Saud University20132014
President of the Committee of Research and PublicationKing Saud University20132016
Member of the Editorial BoardChinaUSA Business Review and Chinese Business Review20132014
Member of the National Committee for the promotion to the rank of Associate ProfessorMinistry of Higher Education and Scientific Research Tunisia20082009
Member of the Editorial Board of SIIE 2008Conference on Internet and Economic Intelligence Tunisia20082008
Trainer of formatives new facultiesUniversities of Sousse Kairouan and Gafsa Tunisia20072009
President of the National Committee of Assistant Professors RecruitmentMinistry of Higher Education and Scientific Research Tunisia20072007
Member of the LMD Higher Education Reform Committee at the University of SousseUniversity of Sousse Tunisia20062012
President of the Editorial Board of the 4th International Conference of the Tunisian Marketing AssociationTunisian Marketing Association20062006
Vice President of the Tunisian Association of Management SciencesTunisian Association of Management Sciences20052008
Member of the National Committee of Assistant Professors RecruitmentMinistry of Higher Education and Scientific Research Tunisia20042007
College Quality DirectorDAUCOB03-09-201831-10-2018
Title Publish Date Journal
Online Procrastination A Predictive Model2007Journal of Internet Business
The Impact of TV Channel Design on Emotion and Brand Personality2008Innovative Marketing International Research Journal
Impact of Supply Chain Management and ERP on Organizational Performance and Competitive Advantage Case of Tunisian Companies2008Journal of Global Information Technology Management JGITM Special Issue Technology in the Middle East
EProcrastination A Netnographic Approach2008Journal of Customer Behaviour
Does ‘Bricks Branding Lead to ‘Clicks Banking Adoption Perspectives for Future Researches2009Journal of Mobile Technologies Knowledge and Society
Customers Evaluations after a Bank Renaming Effects of Brand Name Change on Brand Personality Brand Attitudes and Customers Satisfaction2009Innovative Marketing International Research Journal
Online Purchase Intention Understanding the Blogosphere Effect2010International Journal of eBusiness Management IJEBM
Explaining the Participation in a Small Group Brand Community An Extended TRA2010Journal of Business and Economics Research JBER
Singles An Expanding Market2011Business and Management Dynamics BMD
Brand Personalitys Influence on the Purchase Intention A Mobile Marketing Case2011International Journal of Business and Management IJBM
Relationship Marketing The Forgotten Consumer2011International Journal of Business and Social Science IJBSS
The Impact of the Sellers Perceived Ethical Behaviour on Consumers Emotions and Behaviour Intention2011International Journal of Psychology and Counselling IJPC
The Impact of Visual and Verbal Rhetoric in Advertising on Mental Imagery and Recall2011International Journal of Business and Social Science IJBSS Special Issue
The Perceived Ethical Behavior of Bankers A North African Perspective2011Australian Journal of Business and Management Research AJBMR
An Investigation into the Consumers Sensitivity of the Logistics Efficiency2011International Journal of Business Administration IJBA
Framing Effects on Persuasion Moderating Role of Price and Advertising Field A WithinSubject Comparison2012Interdisciplinary Journal of Research in Business IJRB
Visual and Verbal Rhetoric in Advertising Impact on Emotions and attitudes2012International Journal of Business and Management Studies IJBMS
Online Reservation Abandonment How to Bridge the Gap between the Original Intention and the Actual Behavior2012American Journal of Industrial and Business Management AJIBM
How Wise are Online Procrastinators A Scale Development2012Internet Research
Impact of the Perceived Crowding Emotions and Perceived Values on the Return Intention Evidence from Tunisia2012International Journal of Business and Emerging Markets IJBEM » Special Issue on Marketing in Emerging Markets
Visual Components of TV Channel Design Impact on Attitude and Brand Personality2012Interdisciplinary Journal of Contemporary Research in Business IJCRB
Predictors of Internet Banking Adoption Profiling Tunisian Postponers Opponents and Rejectors2013International Journal of Bank Marketing IJBM
Silver Generation and Internet Use Role of Cognitive Age and Loneliness2013Universal Journal of Management and Social Sciences UJMSS
Determinants of CustomerBased Brand Equity in a Sponsorship Context A Qualitative Research2013Interdisciplinary Journal of Contemporary Research in Business IJCRB
Resistance to Internet Banking Adoption in Tunisia A Grounded Theory Approach2014International Journal of Technology and Human Interaction IJTHI
PostSuccessions Performance of Family Firms The Role of Social Skills and Demographic Characteristics of the Successor2016Strategic Management Quarterly
The Effects of Rhetorical Ambiguity in Advertising on Comprehension and Persuasion Moderating Role of Tolerance of Ambiguity2017Management Sciences
Title From To Note
Dean of the College of Technological Studies Kairouan Tunisia20002003
Title Donor Date
Best Paper23rd IBIMA International Business Information Management Association Conference Valencia Spain13-05-2014