Marketing Department

University Core Requirment
ARAB1100 ( Arabic Language Writing )Credit hours: 2

يركز المقرر على تنمية المهارات الكتابية لدى طالب السنة الاولى المشتركة في جامعة دار العلوم، وتطبيق تلك المهارات في حياتهم الجامعية والعملية، بما في ذلك توظيف المهارات الخاصة بعلامات الترقيم، والسلامة النحوية، والسلامة الإملائية. كذلك يتناول المقرر تنظيم الالفاظ وفق نسق لغوي صحيح، صياغة التعبير الكتابي بأسلوب سليم، صياغة الرسائل الإدارية والاجتماعية والالكترونية، التمكن من مراجعة المعاجم اللغوية واستخراج معاني الكلمات، إضافة إلى مهارات كتابة المقالات بصورة سليمة.


( Arabic Language Skills2 )Credit hours: 2

يتكون هذا المقرر من أربع وحدات: الوحدة الأولى (علامات الإعراب الأصلية والفرعية)، الوحدة الثانية (الجملة الفعلية، واسم الفاعل، واسم المفعول، والمصدر)، الوحدة الثالثة (المبتدأ والخبر، إن وأخواتها، كان وأخواتها، كاد وأخواتها، ظن وأخواتها)، والوحدة الرابعة (المفعول به، والمفعول المطلق، والمفعول لأجله، والحال، والتمييز).

pre-requisite ARAB1100

SKL1450 ( University Skills )Credit hours: 3

This course develops university skills (academics skills, communication skills, and self-skills) for students of first common year at Dar Al-Uloom University, and their applicability in university life.


( Leadership and Teamwork )Credit hours: 2

This course discusses the role and importance of leadership and teamwork in organizations, and the combination of features, skills and abilities required for successful leadership of Teamwork, and how to build high-performing teams and the attributes and skills required for an effective team membership.

pre-requisite SKL1450

( Computer Skills )Credit hours: 3

This course, using both lecture and laboratory practice, introduces students to basic computer concepts in hardware, software, networking, computer security, database, websites, and other emerging technologies such as blogs, wiki, RSS, podcasting, and Google applications. Widely used applications including word processing, spreadsheets, databases, presentation, and web development software are studied. Students will also develop critical thinking skills, learn terminology and problem solving techniques which are critical to solve Information Technology (IT) problems.Throughout the course, emphasis will be placed on performing tasks that simulate professional work situations.


( Elementary Mathematics )Credit hours: 4

Students in this course will study functions including understanding the definition of a function, domain, range, one to one functions, and the inverse of a function. The subject of functions extends to understanding of the Cartesian coordinate system and the process of drawing functions at a two-dimensional level.Different types of functions will be introduced including linear functions, quadratic functions, polynomial, rational, exponential, and logarithmic Functions.Student will also study finding solutions for linear equations and inequalities, finding a straight-line equation, finding the length a straight line, the middle point in a line segment. Students are also exposed to the understanding of angles and their measurements, trigonometric functions, and the graph of trigonometric functions.The course covers matrices and operation on matrices and system of linear equations solution.The last part of the course will cover different topics which include sequences, permutations, and combinations.


( Islam and Society Building )Credit hours: 2

يتناول هذا المقرر تعريف المجتمع المسلم واسسه، أسباب تقوية الروابط الاجتماعية، أهم المشكلات الاجتماعية، اهمية الاسرة ومكانتها في الإسلام والرد على الشبهات، عوامل حماية الاسرة، الخطبة وأحكامها العامة، النكاح اركانه وشروطه ومقاصده، الاثار المترتبة على عقد النكاح، أحكام الطلاق في الإسلام والتمييز بينها وبين الطلاق في الشريعتين اليهودية والنصرانية.


( Health & Physical Education )Credit hours: 1

يغطي هذا المقرر مهارات ومعارف تتعلق بالعادات الغذائية والسلامة الجسدية ودور وأهمية ممارسة الرياضة والصحة الوقائية في المحافظة على الصحة، كما يشتمل على تعريف الطالب بالإسعافات الأولية وأفضل سبل التعامل مع الضغوط النفسية، كما يشمل المقرر أيضا ممارسة أنشطة رياضية وتمارين بدنية تستهدف المحافظة على الصحة باستخدام الأجهزة الحديثة والمتطورة.


( A2 Waystage Listening & Speaking I )Credit hours: 3

This course integrates listening and speaking skills and builds on the foundation provided by the level C courses. The course provides instruction and practice on listening strategies like listening for general information and detail, guessing word meaning from context. The speaking section of the course attempts to develop presentation skills such as format, organization, body language and eye-contact. Students practice conversations and role-plays in order to build on their skills.

pre-requisite ENGL002

( A2 Waystage Grammar )Credit hours: 2

This course integrates vocabulary and grammar skills and builds on the foundation provided by the level C courses. The course provides instruction and practice on vocabulary learning strategies like context clues, imagery and word-parts. The grammar section of the course attempts to develop a good grounding in a range of topics including some of the present and past tenses, adjectives & adverbs, possessives, modal verbs, quantifiers etc. Grammar learning strategies such as prediction, mind-maps and contextualization are utilized in order to reinforce and support learning. Students also practice communicative activities such as conversations, role-plays and writing tasks in order to further practice and master the vocabulary and grammar items.

pre-requisite ENGL003

( A2 Waystage Reading & Writing I )Credit hours: 3

This course integrates reading and writing skills and builds on the foundation provided by the level C courses. The course provides instruction and practice on reading strategies like scanning, skimming, context clues, and summarizing. It also focuses on recognition of main ideas, and supporting details. The writing section of the course attempts to develop writing accurate, concise, and well-connected paragraphs, and summaries. Concepts of writing processes like brainstorming, planning, drafting and revising are introduced and practiced. Students practice writing topic sentences that introduce a paragraph, supporting sentences, and concluding sentences. Writing instruction also focuses on paragraph coherence and cohesion.

pre-requisite ENGL001 & ENGL004

( B1 Threshold Listening and Speaking II )Credit hours: 3

Following on from ENGL-1111, students will use their vocabulary resources, syntactic knowledge and idiomatic expressions developed to support students in functioning confidently in more challenging academic content. In this second level, there will be a greater focus on effective listening and speaking strategies in using English in extended academic lectures, talks, reports, and radio programs. The importance of non-verbal, verbal communication and intercultural communication will be emphasized in one-to-one, small group and large group communication settings. Practice activities on pronunciation, intonation patterns, and stress placement at the phrase/sentence level and above will be a feature of this course. Suitable appropriate authentic resources and materials – in both e-learning and paper format – will be used to support trainees in taking responsibility for their own learning.

pre-requisite ENGL1111

( B1 Threshold Integrated English Language )Credit hours: 2

This course will cover each of the four skills tested in the IELTS test: Reading and Writing Task one. Using a textbook, classroom activities, and practice tests, students will be exposed to a variety of strategies for improving their IELTS score and will become familiar with the format and design of the exam. A variety of test-taking skills will be taught and practiced.

pre-requisite ENGL1112

( B1 Threshold Reading and Writing II )Credit hours: 3

This course focuses on the development of critical reading skills and academic writing. Students will develop reading and writing skills with clearly defined learning outcomes within a critical thinking framework. Students will develop their reading sub-skills using a variety of text types, previewing, predicting, skimming, scanning, reading for specific information and inferring meaning from context. Writing is developed by looking at essay structure and content, building students skills resources. Suitable appropriate resources and materials–in both e-learning and paper format – will be used to support students in taking responsibility for their own learning.

pre-requisite ENGL1113

College Core Requirements
( Business Mathematics )Credit hours: 3

The purpose of this course is to increase student mathematical knowledge and skills and provide methods for solving business problem. The course covers linear and quadratic functions and graphs, as well as presents solution of equations and inequalities. The course also introduces students to the average rate of change and instantaneous rate of change as the definition of derivatives, differentiation rules, differentiation techniques, and differentiation of exponential and logarithmic functions.In addition, the course presents application of first and second derivatives in finding local maximum and local minimum and inflection points. The last part introduces the idea of integration as anti-derivatives and extends the topics to the fundamental theorem of calculus and applications.

pre-requisite MATH1100

( Principles of Management )Credit hours: 3

This course introduces the concepts, theories, and principles of management and techniques used in carrying various management’s functions; including planning, organizing, communicating, leading and controlling, as well as decision-making and managing change in organizations.

pre-requisite ENGL1121

( Principles of Accounting )Credit hours: 3

This introductory course presents fundamental concepts, principles and techniques of financial accounting, including the double entry system. It deals with the study of accounting cycle for service and merchandise companies. Special focus given to analyzing transactions, summarizing them using the general ledger and reporting the results through the preparation of financial statements mainly used by the internal and external decision makers. The last part covers the basics of inventory valuation, cost of sales, accounting treatment for tangible & intangible assets and the preparation of adjustment entries.

pre-requisite ENGL1123 & MATH1121

( Principles of Microeconomics )Credit hours: 3

This course designated to introduce students to the fundamentals of microeconomics. Topics include supply & demand analysis, elasticity of demand & supply, theories of consumer & producer behavior, and market structure: perfect competition, monopolistic competition, monopoly and oligopoly. Additional topics include factors of productions markets and economic welfare.

pre-requisite ENGL1121 & MATH1121

( Business Statistics I )Credit hours: 3

Business Statistics I introduces students to data collection and statistical techniques to analyze data.Topics start with introduction descriptive statistics which covers data collection, sampling techniques, organization and tabulation of data, and graphical representation of data.The course also covers numerical measures such as measures of central tendencies and measures of dispersion.The course also presents basic probability, some important probability distributions, time series, and index numbers.

pre-requisite MATH1121

( Principles of Marketing )Credit hours: 3

This introductory course seeking to develop a general understanding and appreciation of the forces, institutions, and methods involved in marketing of products and services. Topics include marketing introduction, marketing strategy, consumer behavior, business buying behavior, segmentation, target marketing, positioning, branding strategies, pricing, marketing channels, marketing communication and global marketing.

pre-requisite ENGL1123

( Principles of Finance )Credit hours: 3

This course focuses on the basic concepts of finance and introduces students to analytical tools used in decision making. Topics include Legal forms of business organizations, financial goals, financial statements and its analysis, time value of money, overview of financial markets and institutions, principles of risk and return and overview of corporate financing.

pre-requisite ACCT1211 & MATH1121

( Principles of Macroeconomics )Credit hours: 3

This course focuses on the analysis of the economy as a whole. Topics include description of basic macroeconomic relationships, aggregate output and economic growth, aggregate supply and demand, fiscal and monetary policies, inflation and unemployment, budget deficit and it is financing, international trade, balance of payments, exchange rates, and trade deficit.

pre-requisite ECON1211

( Business Statistics )Credit hours: 3

Business Statistics II designed to focus on inferential statistics. The topics covered in the course include review of probability distribution, central limit theorem, sampling distribution, point estimation, and confidence intervals.The course also covers hypothesis testing and statistical inference using t-test about the mean and Chi-square tests for goodness of fit and independence.

pre-requisite STAT1211

( Management Information Systems )Credit hours: 3

Managers and business analysts in organizations are expected to know how information systems (IS) can be used to make businesses more competitive, effective and efficient. This course provides an introduction to information systems and technologies for business and management. It is designed to familiarize students with the technical, organizational and managerial foundations of information systems to better understand their role in enhancing business processes and management decision making across the organization, and how to design, develop and manage information systems in organizations. The course focuses on topics such as the management of the digital firm, Internet and Internet technology, electronic business and commerce, information technology (IT) infrastructure, wireless technology, ethical and security issues related to information systems, and enterprise applications.

pre-requisite ENGL1122

( Principles of Cost and Management Accounting )Credit hours: 3

The course introduces the basic concepts of cost and management accounting through a focus on the role played by cost and management accounting information in the business environment. Its main objective is to provide students with an understanding and ability to apply the simple techniques of cost and management accounting that will be used in planning and decision making for business situations. This course also covers cost concepts such as; cost classification, elements of direct and indirect costs, costs of materials, labor and overhead costs, cost theory & cost estimation. The later part covers basics of managerial accounting concepts such as analysis of financial statements, cost – volume – profit analysis and budgetary planning.

pre-requisite ACCT1211

MKT Major Core Requirements
MKT1221 ( Sales Management3 Credit Hours )Credit hours: 3

The course aim to study the various aspects of the sales management process. Specific activities of interest will be how sales managers design and execute plans for creating customer satisfaction through the developing of the selling function, strategic sales planning, building a sales program, and controlling the sales force. Topics include the principles, methods and problems of management of sales in organizations; as well as the selling process and the job of the sales manager. Additionally, the course examines the process of developing partnerships with customers and coordinating sales with other functional areas.

pre-requisite MKT1211

MKT1311 ( Retail Management )Credit hours: 3

This course cover essential skills and knowledge related to retail management. Topics includetypes of retailers, consumer buying behavior, retail marketing strategies, retail site locations selection, supply chain management, merchandising, pricing, store management, store layout & design and customer service.

pre-requisite MKT1221

MKT1312 ( Services Marketing )Credit hours: 3

The course seek to provide students with an understanding and knowledge of marketing strategy and management in the services sector. Topics include an overview of services marketing, understanding the customer in services marketing; standardizing and aligning the delivery of services; the deference between service marketing and the marketing of good; promotion and pricing in services marketing.

pre-requisite MKT1221

MKT1313 ( E-Marketing )Credit hours: 3

This course will provide students with a thorough understanding of the principles and practices of using the Internet to market goods and services. It examines the demographics of the Internet and the various business models employed in online marketing, explores techniques and methodologies for conducting online market research and developing competitive intelligence in an organization. In addition, the course details processes for planning and implementing a comprehensive e-marketing strategy using alternative online pricing strategies, Web-based advertising and promotion, and Internet distribution channels; it also considers other critical issues, such as customer acquisition and retention and the challenges faced by firms in the application of e-marketing strategies in global markets.

pre-requisite MIS1221 & MKT1221

MKT1321 ( Consumer Behavior )Credit hours: 3

This course focuses on the study of the buying and consumption behavior of individuals and families and the various factors influencing their buying decisions including cultural, social, psychological, and situational factors. It discusses theories that stem from other social sciences such as psychology, sociology and others, and apply them to the purchasing and consumption behavior of individuals.

pre-requisite MKT1312

MKT1322 ( Integrated Marketing Communication )Credit hours: 3

This course introduces students to the fundamentals of Integrated Marketing Communications (IMC). The course cover IMC planning process and the role of integration in achieving consistency and complementary in the use of traditional and digital media in promoting and marketing products.

pre-requisite MKT1311

MKT1323 ( Social Media Marketing3 Credit Hours )Credit hours: 3

This course emphasizes the important role of social media’s role in modern marketing efforts, which now became an integral component of almost every successful marketing strategy. Through case studies, interactive sessions, and class exercises, students will learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics. Topics will include choosing appropriate platforms, creating effective and engaging social media content, content management, social listening and creating a social media policy.

pre-requisite MKT1313

MKT1324 ( Events Marketing )Credit hours: 3

This course reviews the concepts and tools required in designing and implementing a successful event marketing strategy. The focus of the course is on applying contemporary principles of strategic marketing in promoting and marketing events, such as festivals, sporting events, community and cultural events and arts productions.

pre-requisite MKT1312

MKT1360 ( Cooperative Training )Credit hours: 6

Cooperative Training provides the student with a platform for reflecting critically and constructively on the link between his college coursework and real business conducts. The student will be working as an intern in a business unit related to his field of study and will be assigned various tasks that have to be completed under supervision of both a field mentor (company side) and an academic mentor (college side). Upon completion of a one-semester coop training, the student will be required to submit and present a report detailing tasks performed and experiences gained to an academic committee headed by his academic mentor.

pre-requisite Student must complete a minimum of 90 Credit-Hour before proceeding to co-operative training.

MKT1411 ( International Marketing )Credit hours: 3

This course is designed to provide students with an understanding of the growing commercial and economic interdependence among nations and the complexities and challenges that companies face in market their products across international borders. The course focuses on functional aspects of international marketing management, and strategic international marketing formulation.

pre-requisite MKT1321

MKT1421 ( Marketing Strategy )Credit hours: 3

This course covers basic concepts and analytical tools used in formulating marketing strategies. It give special attention to developing students’ competence in effective management of strategic marketing function, and nurture a sustainable competitive advantage for the organization and to think strategically about marketing problems and their potential solutions . Applications emphasized through case studies and/or computer game simulation of competitive interaction and the development of a strategic marketing plan.

pre-requisite MGT1412

MKT1422 ( Marketing Research )Credit hours: 3

This course provides students with an overview of marketing research fundamental concepts and emphasized it is role in assisting companies in their marketing decision-making and evaluation of consumers, markets, and business environment. Topics include an overview of market research, research design, exploratory research, descriptive research, sampling, and data analysis and reporting.

pre-requisite MGT1411

Core Requirements from Other Programs
MGT1212 ( Organizational Behavior )Credit hours: 3

This course integrates management principles and practices with human behavior within the organization. It focuses on management and organizational behavior theory applications to promote organizational effectiveness, efficiency, and human resource development.Topics covered include diversity in Organization, attitudes and job satisfaction, individual decision-making, group behavior, communication, leadership, and conflict and negotiation.

pre-requisite ENGL1123

MGT1311 ( Operations Management )Credit hours: 3

This course introduces concepts, principles, problems, and practices of operations management. It focus on managerial processes for effective operations in both goods-producing and service-rendering organization. Topics include operations strategy, process design, capacity planning, facilities location and design, forecasting, production scheduling, inventory control, quality assurance, and project management.

pre-requisite MGT1211 & STAT1221

MGT1411 ( Business Research Methods )Credit hours: 3

Business Research Methods introduces students to the nature, scope, and objective of research and research methodologies. The course uses primary and secondary research methods with applications to specific business issues within student’s field of study, using qualitative and quantitative approaches. Students will complete an individual research proposal based on their business topic of interest, exposing them to research process stages including, formulating and clarifying research questions, writing a literature review, designing research, choosing appropriate methods of sampling, data collection and analysis, and reporting of findings.

pre-requisite MGT1211 & STAT1211

MGT1412 ( Strategic Management )Credit hours: 3

The course covers basic principles, skills and tools of strategic management, to provide students with an overview of the planning process of business strategies. Topics include concepts of corporate strategy, the decision-making process, strategic thinking, formation, implementation and evaluation of strategy.

pre-requisite MGT1311

MGT1413 ( Business Law and Ethics )Credit hours: 3

This course examines the formulation, interpretation, and application of law to business. It incorporates the study of ethical issues that arise in contemporary business settings, including professional conduct and corporate social responsibility. This course covers major areas of legal regulation businesses are subject to, including tort liability, contract law, partnership and corporate law, employment and labor law, intellectual property law, environmental regulation and sustainability, and financial regulation. Emphasis is placed on active, experiential application of legal reasoning and analysis and on the global and comparative dimensions of legal and ethical issues.

pre-requisite MGT1211

MGT1421 ( Entrepreneurship )Credit hours: 3

This course provides students with the skills necessary to succeed as an entrepreneur. The fundamentals of starting and operating a business, developing a business plan, obtaining financing, marketing a product or service and developing an effective accounting system will be covered. Also, this course evaluates the business skills and commitment necessary to successfully operate an entrepreneurial venture, and reviews the challenges of entrepreneurship.

pre-requisite MKT1211 & MGT1211 & FIN1221

MKT Elective Courses
MKT1435 ( Sports Marketing )Credit hours: 3

This course focuses on the promotions, public relations, and advertising and other marketing functions involved in sports’ events marketing. The course provide the students with an opportunity to apply key marketing concepts and strategies within various settings in order to gain better understanding of this important market.

pre-requisite MKT1211

MKT1436 ( Supply Chain Management )Credit hours: 3

This introductory course provides an overview of many of the key components of supply chain management and logistics. Main topics include supply chain and logistics strategies, technology, procurement, warehousing and material handling.

pre-requisite MGT1321

MKT1437 ( Customer Relationship Management )Credit hours: 3

Customer Relationship Management (CRM) is a business strategy that aims to understand, anticipate and manage the needs of an organization’s current and potential customers in order to form a lasting partnership with them. This course introduce critical concepts and methods such as customer behaviors and expectations, service delivery strategies, customer value, guest satisfaction, service quality, continuous improvement processes, and reward and loyalty programs.

pre-requisite MKT1323

MKT1438 ( Quality Management )Credit hours: 3

This course introduces the basic principles of quality management in the context of the production of goods and services. It presents a systematic approach that allows any organization to adopt the integral management of quality. The course presents a set of approaches, techniques and tools that are necessary for successful quality management.

pre-requisite MKT1211