Dr. Farah Ahmad Yasser Mahfooz
Position : Faculty Member
Email : f.mahfooz@dau.edu.sa
Phone : 011-4949313
Fax :
Summary of his biography :
I am currently working as an Assistant Professor in Marketing Department I hold a PhD in Brand Management and an MBA in International Business and have an experience of teaching varied courses to graduate and undergraduate level students
My students always commend the innovative approach I use in teaching which is a great motivation to improvise the teaching pedagogy to assure a higher level of learning
| Title | Date | Major | Organization |
|---|---|---|---|
| BSc | 2009 | Arts | Aligarh Muslim University |
| MSc | 2011 | Business Administration | Aliqarh Muslim University |
| PhD | 2016 | Business Administration & Commerce | Jamia Millia Islamia |
| Title | Organization | Date From | Date To |
|---|---|---|---|
| Assistant Professor | Delhi School of Professional Studies and Research DSPSR Indraprastha University India | 14-07-2011 | 18-09-2012 |
| Assistant Professor | Dar Al Uloom University | 04-09-2016 |
| Title | Publish Date | Journal |
|---|---|---|
| An empirical study for exploring customer satisfaction towards DTH Services in Delhi region | 17-02-2012 | Proceeding of the National Conference on Innovation and Challenges in Management Practices Banarsidas Chandiwala Institute of Professional Studies India |
| Measuring the impact of consumer perception prestige sensitivity and values in predicting brand preferences in the Indian fashion market | 02-03-2012 | Proceeding of the National Conference on Marketing in Emerging Markets Challenges and Opportunities organized by ITS Mohan Nagar Ghaziabad India |
| Gap analysis in services through SERVQUAL A study of organized retail outlets in Delhi region | 02-03-2012 | Proceeding of the National Conference on Marketing in Emerging Markets Challenges and Opportunities organized by ITS Mohan Nagar Ghaziabad India |
| Gap analysis in DTH service quality An empirical study for exploring customer satisfaction towards DTH services using SERVQUAL | 10-06-2012 | Hermeneutics International Journal for Business and Social Studies |
| A study of the service quality issues of internet banking in nonmetro cities of India | 01-03-2013 | Journal of Advanced Management Science |
| A study on the antecedents of service quality in hotel industry | 10-06-2013 | Iqra International Journal |
| Prospects of foreign retailers in Indian apparel industry A strategic perspective | 01-03-2014 | International Journal of Developments in Trade Commerce and Business |
| Country of Origin effect in consumer preferences towards apparel brands in India | 01-03-2014 | Management Challenges in the New Era Strategies for Success Ed Excel Publishers India |
| Green Supply Chain Management Benefits strategies and challenges | 01-03-2014 | Contemporary Issues in Corporate Social Responsibility and Green Growth Ed Bharti Publications India |
| An empirical study on the effect of brand equity of mobile phones on customer satisfaction | 01-06-2015 | International Journal of Marketing Studies |
| Relationship between country of origin and perception of brand equity An empirical evidence from automobile sector in India | 01-12-2015 | PCTE Journal of Business Management |
| Brand equity its antecedents and consequences A Literature Review | 30-12-2017 | International Journal of Management and IT |
| An empirical study on Country of Design Country of Assembly and Country of Manufacturing on the brand perception | 30-12-2017 | Journal of Business and Management |
| , The Effect of Advertising Information on Materialism and Buying Behavior – An Empirical Study | 09-10-2018 | Journal of Economics and Business |
| Effect of viewership and information on materialism and compulsive buying behavior-A comparative study of television and digital advertising | 06-01-2020 | Archives of Business Research, |
| End of ban on women driving in Saudi Arabia-Implications for automobile brands | 09-03-2020 | Archives of Business Research |
| Title | From | To | Note |
|---|---|---|---|
| curriculum planning committee | 17-07-2011 | 14-09-2012 | |
| quality management and assurance of learning | 15-07-2011 | 14-09-2012 | |
| quality head of marketing department | 03-11-2016 | 01-11-2018 | |
| head of study plan of marketing dept | 03-03-2017 | 06-04-2018 | |
| Head of Research Domain for NCAAA Accreditation process | 01-01-2017 | 27-10-2017 | |
| Member of Community Service Domain for NCAAA Accreditation | 01-01-2017 | 27-10-2017 | |
| Updation of Course Specifications of Marketing Department | 02-02-2017 | 01-11-2018 | |
| Member of Program Specification Committee College of Business | 01-10-2017 | 01-11-2018 | |
| Member of KPI Committee College of Business | 05-03-2017 | 01-11-2018 | |
| Member of learning standard fro program accreditation | 01-10-2018 | 01-11-2018 | |
| Academic Advisor for Bachelor Students | 23-09-2016 | 21-06-2023 | |
| Supervisor for COOP Programs for Bachelor Program | 30-09-2016 | 22-06-2023 |
| Title | Donor | Date |
|---|---|---|
| • Recipient of Senior Research Fellowship for PhD studies | University Grants Commission UGC | 10-01-2014 |
| • Recipient of Maulana Azad National Fellowship for PhD studies | University Grants Commission UGC India | 19-09-2012 |
| Best Research Paper | Institute of Management Studies ITSGhaziabad India | 03-03-2012 |
| Best Advertisement on female foeticide | AMU India | 10-09-2010 |
| • Sabiha Farooq Memorial Award for securing Highest marks | Aligarh Muslim University | 20-03-2009 |
| • Certificate of Merit for Academic Excellence in Graduation | Womens College Aligarh Muslim University | 11-09-2009 |
| • Certificate of Excellence | Aligarh Muslim University | 14-10-2011 |