أ. د. محمد نبيل المزوغي
Summary of his biography :
Currently Im Full Professor and Head of the Marketing Department at Dar Al Uloom University Riyadh Saudi Arabia Im also Head of the Research Committee at both Department and College levels In that respect Im in charge of the preparation of the research plan and particularly the strategic topics
I was the representative of the college to the Deanship of Graduate Studies and Scientific Research between 2020 and 2023 Hence I had to check the quality and the ranking of the journal when a request was submitted for research funding
I have collaborated with the Deanship of Graduate Studies and Scientific Research to implement responsible and ethical conduct of research and to raise faculty members awareness about the protection of intellectual property
I was responsible for the preparation of documents and evidences related to research for the application of the Marketing Department and the Master of Business Administration to the Saudi Program Accreditation
Previously I was Full Professor and Head Research Committee in the Marketing Department at the College of Business Administration at King Saud University Riyadh Saudi Arabia
In Tunisia I was the Founding Dean of the College of Technological Studies ISET in Kairouan from 2000 to 2003 I supervised 17 PhD dissertations From 2004 to 2018 I was the Head of the Research Unit MaPReCoB at the University of Sousse
Im a reviewer for numerous scientific journals and international conferences I published dozens of articles in leading journals such as Internet Research International Journal of Technology Human Interaction International Journal of Marketing Studies International Journal of Business Emerging Markets and Journal of Global Information Technology Management My papers appear in the proceedings of various international conferences My main research interests are digital marketing consumer behavior ecommerce eshopping electronic and mobile banking
Title | Date | Major | Organization |
---|---|---|---|
BSc | 1988 | Business Administration | University Montpellier 1 |
PhD | 1995 | Business Administration | University Montpellier 1 |
MS | 1989 | Business Administration | University Montpellier 1 |
Title | Organization | Date From | Date To |
---|---|---|---|
Member of the LMD Higher Education Reform Committee | Ministry of Higher Education Scientific Research Tunisia | 2005 | 2018 |
Reviewer for the Arab Journal of Administrative Sciences | University of Koweit | 2017 | 2018 |
PhD Jury Determinants and Consequences of Consumer Adoption of Marketing Activities Using Mobile Phone | College of Business Administration King Saud University | 2016 | 2016 |
PhD Jury | King Saud University | 2015 | 2015 |
Member of the Editorial Board of the 3rd IACT Tunis Tunisia | International Academic Conference on Management and Marketing of Tourism | 2014 | 2014 |
Member of the Editorial Board of the 14th International Marketing Trends Conference Venice Italy | ESCP Europe | 2014 | 2014 |
Reviewer for the Promotion to Associate Professor Rank | Jadara University Jordan | 2014 | 2014 |
Reviewer for the Prize of Research Excellence | Imam Muhammad Ibn Saud Islamic University | 2014 | 2014 |
Member of the Editorial Board | Global Journal of Quantitative Science | 2014 | |
Member of the Committee of Curricula and Study Administration Establishment of a new college at Mzahmia | King Saud University | 2013 | 2014 |
President of the Committee of Research and Publication | King Saud University | 2013 | 2016 |
Member of the Editorial Board | ChinaUSA Business Review and Chinese Business Review | 2013 | 2014 |
Member of the National Committee for the promotion to the rank of Associate Professor | Ministry of Higher Education and Scientific Research Tunisia | 2008 | 2009 |
Member of the Editorial Board of SIIE 2008 | Conference on Internet and Economic Intelligence Tunisia | 2008 | 2008 |
Trainer of formatives new faculties | Universities of Sousse Kairouan and Gafsa Tunisia | 2007 | 2009 |
President of the National Committee of Assistant Professors Recruitment | Ministry of Higher Education and Scientific Research Tunisia | 2007 | 2007 |
Member of the LMD Higher Education Reform Committee at the University of Sousse | University of Sousse Tunisia | 2006 | 2012 |
President of the Editorial Board of the 4th International Conference of the Tunisian Marketing Association | Tunisian Marketing Association | 2006 | 2006 |
Vice President of the Tunisian Association of Management Sciences | Tunisian Association of Management Sciences | 2005 | 2008 |
Member of the National Committee of Assistant Professors Recruitment | Ministry of Higher Education and Scientific Research Tunisia | 2004 | 2007 |
College Quality Director | DAUCOB | 03-09-2018 | 31-10-2018 |
Title | Publish Date | Journal |
---|---|---|
Online Procrastination A Predictive Model | 2007 | Journal of Internet Business |
The Impact of TV Channel Design on Emotion and Brand Personality | 2008 | Innovative Marketing International Research Journal |
Impact of Supply Chain Management and ERP on Organizational Performance and Competitive Advantage Case of Tunisian Companies | 2008 | Journal of Global Information Technology Management JGITM Special Issue Technology in the Middle East |
EProcrastination A Netnographic Approach | 2008 | Journal of Customer Behaviour |
Does ‘Bricks Branding Lead to ‘Clicks Banking Adoption Perspectives for Future Researches | 2009 | Journal of Mobile Technologies Knowledge and Society |
Customers Evaluations after a Bank Renaming Effects of Brand Name Change on Brand Personality Brand Attitudes and Customers Satisfaction | 2009 | Innovative Marketing International Research Journal |
Online Purchase Intention Understanding the Blogosphere Effect | 2010 | International Journal of eBusiness Management IJEBM |
Explaining the Participation in a Small Group Brand Community An Extended TRA | 2010 | Journal of Business and Economics Research JBER |
Singles An Expanding Market | 2011 | Business and Management Dynamics BMD |
Brand Personalitys Influence on the Purchase Intention A Mobile Marketing Case | 2011 | International Journal of Business and Management IJBM |
Relationship Marketing The Forgotten Consumer | 2011 | International Journal of Business and Social Science IJBSS |
The Impact of the Sellers Perceived Ethical Behaviour on Consumers Emotions and Behaviour Intention | 2011 | International Journal of Psychology and Counselling IJPC |
The Impact of Visual and Verbal Rhetoric in Advertising on Mental Imagery and Recall | 2011 | International Journal of Business and Social Science IJBSS Special Issue |
The Perceived Ethical Behavior of Bankers A North African Perspective | 2011 | Australian Journal of Business and Management Research AJBMR |
An Investigation into the Consumers Sensitivity of the Logistics Efficiency | 2011 | International Journal of Business Administration IJBA |
Framing Effects on Persuasion Moderating Role of Price and Advertising Field A WithinSubject Comparison | 2012 | Interdisciplinary Journal of Research in Business IJRB |
Visual and Verbal Rhetoric in Advertising Impact on Emotions and attitudes | 2012 | International Journal of Business and Management Studies IJBMS |
Online Reservation Abandonment How to Bridge the Gap between the Original Intention and the Actual Behavior | 2012 | American Journal of Industrial and Business Management AJIBM |
How Wise are Online Procrastinators A Scale Development | 2012 | Internet Research |
Impact of the Perceived Crowding Emotions and Perceived Values on the Return Intention Evidence from Tunisia | 2012 | International Journal of Business and Emerging Markets IJBEM » Special Issue on Marketing in Emerging Markets |
Visual Components of TV Channel Design Impact on Attitude and Brand Personality | 2012 | Interdisciplinary Journal of Contemporary Research in Business IJCRB |
Predictors of Internet Banking Adoption Profiling Tunisian Postponers Opponents and Rejectors | 2013 | International Journal of Bank Marketing IJBM |
Silver Generation and Internet Use Role of Cognitive Age and Loneliness | 2013 | Universal Journal of Management and Social Sciences UJMSS |
Determinants of CustomerBased Brand Equity in a Sponsorship Context A Qualitative Research | 2013 | Interdisciplinary Journal of Contemporary Research in Business IJCRB |
Resistance to Internet Banking Adoption in Tunisia A Grounded Theory Approach | 2014 | International Journal of Technology and Human Interaction IJTHI |
PostSuccessions Performance of Family Firms The Role of Social Skills and Demographic Characteristics of the Successor | 2016 | Strategic Management Quarterly |
The Effects of Rhetorical Ambiguity in Advertising on Comprehension and Persuasion Moderating Role of Tolerance of Ambiguity | 2017 | Management Sciences |
Title | From | To | Note |
---|---|---|---|
Dean of the College of Technological Studies Kairouan Tunisia | 2000 | 2003 |
Title | Donor | Date |
---|---|---|
Best Paper | 23rd IBIMA International Business Information Management Association Conference Valencia Spain | 13-05-2014 |