The course is designed to provide students with the skills and knowledge necessary for using computers. Emphasis will be on applications and independent work. The objective of this course is to equip students with fundamental computer skills that enables them to use computers, word processing and graphics software. Students will also be exposed to spreadsheets and presentation software as will as Windows operating systems in order to arrange and work with files and folders.

This course is designed to increase the chances of success for first year students. The course teaches proven academic learning strategies that require in-depth analysis and consistent application, resulting in academic success and preparation for professional careers. These skills and strategies include goal setting, time management, self-assessment of preferred learning styles and career aptitudes, academic reading, note-taking, test taking and memory techniques.

Students on this course will study: Real number: Integers and rational numbers; Exponents; Polynomials; Factoring; Complex numbers; Linear and absolute value equations; Quadratic & other types of equations; Inequalities; Two-dimensional coordinate system and graphs; Introduction to functions; Linear functions; Quadratic functions; Properties of graphs; Algebra of functions; Inverse functions; Remainder theorem and factor theorem; Polynomial functions of higher degrees; Zeros of polynomial functions; Fundamental theorem of algebra; Graphs of rational functions and their applications..

This course introduces a number of activities at a basic level, e.g. basketball, football, handball, swimming, table tennis, tennis, volleyball, taekwondo, karate, judo, weight-training and physical fitness. Each introduction lasts for three weeks.Each student selects a minimum of three activities. There are also seminars on health maintenance for over-40s, on healthy diets and on infectious diseases.

In this course, students will develop effective oral communication skills through a variety of general academic situations such as lectures, interviews, and reports. Through guidance and extensive listening practice, the course focuses on getting main ideas, listening for specific detail, and note-taking skills. Speaking activities are linked to listening themes and as such students use current and developing vocabulary resources to discuss listening content and expand them. Students are encouraged to critically think and evaluate different viewpoints and express their own. The course will emphasize fluency but also focus on appropriate accuracy through practice activities on pronunciation, different intonation patterns, and word and sentence stress placement.

This course will provide students with formal rules of language and both controlled and communicative practice of these rules. Students will learn to use new structures in a variety of contexts in order to internalize and master them. At this level, students will be building on a foundation of basic grammar to become familiar with increasingly complicated grammar structures.

This course integrates reading and writing together in an attempt to provide ample exposure to texts to facilitate transition to writing. The course provides instruction and practice on reading strategies like scanning, skimming, guessing word meaning from context, paraphrasing, and summarizing. It also focuses on recognition of main ideas, and supporting details. The writing section of the course attempts to develop writing accurate, concise, and well-connected paragraphs, and reports. Concepts of writing processes like brainstorming, planning, drafting and revising are introduced and practiced. Students practice writing topic sentences that introduce a paragraph, controlling ideas that limit its scope, supporting sentences, and further details that expand a given topic. Writing instruction also focuses on paragraph coherence and cohesion.

This course addresses the study of the basic elements and principles of design. It applies an exploration of problem solving and design elements and principles in 2-dimensional compositions.

The course introduces students to the fundamental principles of analytical drawing and presenting design concepts. It introduces students to manual drafting processes including freehand drawing, single-view drawing and pictorial drawing.

Learn fundamental principles of digital-imaging using the most updated image-processing software. Topics include; production, manipulation and output of digital-images, also aesthetics of photographic image manipulation.

This course introduces at a basic level some activities such as basketball, football, handball, swimming, table-tennis, tennis, volleyball, taekwondo, karate, judo, weight-training and physical fitness. Each introduction lasts for three weeks. Each student selects a minimum of three activities. There are also seminars on Non-infectious diseases, on addictive drugs and on common laboratory tests and their indications.

Limits and continuity of functions of a single variable. Derivatives of Polynomials and Exponential Functions. The Product and Quotient Rules. The Chain Rule. Implicit differentiation. Derivatives of Logarithmic Functions. Related Rates. Linear Approximations and Differentials. Maximum and Minimum of functions. First and second derivative tests for local extrema. Inflection points. Curve sketching. Indeterminate Forms and L’Hospital’s Rule Applied extrema problems. The Mean Value Theorem and applications

This course will introduce basic three-dimensional processes and materials as well as develop the students’ ability to analyze form and space relationships.

This course introduces students to the principles of perspective drawing, shade and shadow. Students learn to draw in detail different shapes from one-point and two-point perspective, using mainly pencil.

The course introduces the software of design such as 3DMax and AutoCAD, with the digital tools and terminology as they apply to creative visual communication.

Graphic design is the “applied art” or profession of visual communication that combines images, words, and ideas to convey information to an audience. In this course, students will be introduced to fundamental principles of composition, Gestalt theories of perception, color theory, image representation, and typography. Students will learn to speak and use a design vocabulary this design vocabulary and its terminology is utilized as a critique tool. The concerns of a graphic designer are to take information, transform it visually by marks on a page or screen, video, object, etc. into communication. Successful graphic design not only communicates information, it conveys tone, texture, and point of view to its intended sub-culture/demographic audience. The graphic designer must discern his/her own personal process to function within professional practice. The student’s understanding of presentations and critique will be developed to prepare for professional practice.

This course is designed to give students a comprehensive idea about the evolution of human communication from prehistoric times, invention of writing, ancient alphabets through the Midvale ages, Renaissance inventions, and industrial revolution. Where it is necessary that the student knows that graphic design has a deep history, and be aware of the basic building blocks of continuity through the ages. In addition, the course will assure the early 20th century and the 21st century digital graphic design revolution development. At the end of the semester, the student as professional graphic designer must become fully aware of the graphic design main language, along with cultural, social, political and economic contexts in which the understanding of the principles and techniques of graphic arts. As well as the official originated behind each style of design patterns in the context of the historical development of the field.

Graphic Design is about applying the principles of visual perception to the practice of visual communication. This course is the first of a sequence of graphic design studios. It is an introduction to the field of graphic design exploring the creation and function of design as a tool of communication. It provides an initial, wide-ranging exploration of visual communication issues and applications. Emphasis will be placed on the principles and language of graphic design. Design problems include projects such as logos, posters, stationery systems, short booklets, etc. Varied means of graphic representation are explored. All images, whether photographic, iconic or illustrated, are created by the student.

This is a digital media course which emphasizes skills-development and the application of digital design technology. It covers the software, hardware and techniques necessary to create and deliver successful printed designs. Students will use graphic design software such as Illustrator, Photoshop and InDesign to create a series of projects which explore the world of modern graphic design for print. This is an advanced course which builds on skills covered in DES113. Topics covered include type-handling and font management, effective multi-page design techniques, digital pre-press, etc. The assignments and lab work in this course directly support GDE201 and GDE203.

First in a sequence of two typography courses that explores typography as a medium of visual communication. The fundamentals of typography and typographic design are explored in experimental and practical projects. Students will produce graphic solutions using a combination of display and text type as primary design elements. Emphasis will be on exploring concurrency between visual and verbal hierarchies, expressive use of typographic form, development of typographic hierarchical structure and technical details of typographic specification. Students will learn how to create their own type, modify it, and add it to existing fonts. Student will examine both micro (Specific characteristics of major typefaces) and macro (overall format) design problems. Emphasis will be on observations of the salient issues regarding legibility and readability, form and counter form, and qualities and attributes that constitute a font and family of type. Exercises include the study of letter forms, type design, typographic texts and composition, layout and page systems, typographic expression and communication, type with image, proportion and grids, hierarchy, legibility, etc. in addition, the course provides a brief historical overview of the development of typographic forms, with emphasis on that through different assignments.

Art Appreciation is an introduction to the principles and concepts used in the study and analysis of the fine arts for the designers, in order to achieve a basic understanding of art and artistic concerns. It is also an overview of the world of visual arts as well as the history of art and architecture through the ages starting with the earliest artistic expressions of ancient societies and extending to twentieth century, to include cultural and social issues and their reflections. We will investigate the functions, forms, elements, media, artists and art history all over the world Art Appreciation studies the major cultural achievements. The approach to this course is to study the arts in an historical context beginning with the earliest artistic expressions of ancient societies and extending to twentieth century. There will be many forms of artwork discussed in this course, including contemporary art such as: camera, video, computer, and film. The student will develop an understanding and appreciation of art by understanding its purpose, terminology, various disciplines, and its history throughout ages. In addition to the basic vocabulary of art and the different mediums used. The major concentration of this course will be the visual arts.

Following on from Oral Communication Skills1, students will use their vocabulary resources, syntactic knowledge and idiomatic expressions developed to support students in functioning confidently in more challenging academic content. In this second level, there will be a greater focus on effective listening and speaking strategies in using English in extended academic lectures, talks, reports, and radio programs. The importance of non-verbal, verbal communication and intercultural communication will be emphasized in one-to-one, small group and large group communication settings. Practice activities on pronunciation, intonation patterns, and stress placement at the phrase/sentence level and above will be a feature of this course. Suitable appropriate authentic resources and materials – in both e-learning and paper format – will be used to support trainees in taking responsibility for their own learning.

This course focuses on the development of critical reading skills and academic writing. These interrelated skills are taught through a hands-on approach where potential written material students will deal with after they complete the course are highlighted. It introduces academic reading skills with an emphasis on speed, vocabulary expansion, and inferential ability. Reading passages contain themes common in academic contexts. Post reading activities include review, interpretation, and evaluation of texts. The course also provides instruction on basic research skills such as collecting material from different sources, synthesizing and reporting gathered information. For their course projects, students write informative papers that require library use and online reading on topics relevant to the students’ areas of interest. This is accomplished through careful structured planning for writing that includes aim, audience, message, and appropriate style. It utilizes a combination of the writing process approach with genre-specific models of writing found in the reading section to guide and inform students’ practice.

This is an intermediate course designed to further the skills and abilities acquired in Graphic Design I. It focuses on design methodology and problem-solving techniques in the context of Graphic Design. Design approaches such as analytical, synthetic, rational and intuitive will be explored. The formulation of concepts and their transition into graphic form by way of problem-solving techniques will be addressed, it introduces students to basic techniques of paperboard packaging construction and different types of paperboard, and explores the role of packaging as a visual communicator. Projects are designed to challenge the student’s ingenuity and thinking skills. In addition, this course, will give students all the basics they need to get started designing 3D packaging. Students in this class will design boxes, bottles and gift bags. This course will encourage students to visit packaging plants, supermarkets and other retail outlets in order to analyze present packaging and buying habits of consumers. Students then produce a package either for food or household products. A written report and mock-up is presented. This provides students an opportunity to implement sustainability aspects, as they will relate to the packaging industry in the future.

This course will explore the design of visual, aural and written communication for electronic media, whether for desktop or Internet use. In addition, the course will examine basic issues in interactive design. Through a series of incremental assignments, students will investigate the differences between design for print and for screen, culminating in the development of live and functioning desktop applications or websites. This course will cover the latest multimedia development tools such as Macromedia Dreamweaver and Macromedia Flash. It will also continue to build and reinforce skills related to the use of Photoshop, Illustrator, and InDesign.

This course introduces visual literacy by considering the fundamentals of visual communication. Class readings, assignments and discussions will all demonstrate how these basic elements are applied to communicate to viewers. The contributions, ethics and methods of visual communicators will be explored by analysing examples in a variety of visual forms, including print, graphics, illustrations, photographs, motion pictures and computer imagery.

This course is an introduction to the principles and techniques for data visualizations are graphical depictions of data that can improve comprehension, communication, and decision-making. In this course, students will learn visual representation methods and techniques as infographic language that increase the understanding of complex data and models. Emphasis will be place the identification of patterns trends and differences from data sets across Graphic projects.

This course is an introduction to the major developments in art, sculpture, and architecture in Middle East and Europe since early ages also as an in-depth examination of the major artistic works that have shaped the Ancient world. Focusing on the period from Prehistoric till Islamic. Particular emphasis will be given to the Ancient world (Egypt, Mesopotamia, Greek, Roman, Christen and Islamic Art. This course will also continue to acquaint the student with the critical process, and the production of art in order to achieve a well-balanced appreciation for art and how it relates to the development of Middle Eastern and western culture.

This is an intermediate studio exploring the relationship of form and communication in graphic design through advanced projects. An in-depth investigation of theoretical and practical issues related to the making and manipulation of meaning and form is carried out. Focus will be on the application of theoretical information related to semiotics and communication theory in the design solutions. Students are expected to cultivate and demonstrate a high level of comprehension about the interrelationship between visual form and meaning. Conceptual thinking; visual organization; relationship of visual form to meaning; information hierarchy, type – image relationships; and symbology and typography as major components of graphic statements are all key aspects of this course. Students will be exposed to advanced projects such as character design, comic strips, and storyboard and book design.

This advanced studio explores long-form graphic design. The skills developed in this course include creating continuity and variety across a range of pages, presenting different kinds of information in context-appropriate formats, and developing brand identity and continuity, as applicable to common design tasks, such as annual reports, business documents, newspapers, brochures, books and other multipage documents. The course provides an in-depth look at the techniques and tools used for producing well-designed newspaper and magazine pages such as digital layout preparation, image assembly, advanced editing, proofing systems, conventional film processes, digital capture and image-conversion, direct-to-plate technology, offset printing, flexography, digital printing processes, bindery and finishing processes.

The course expands and applies the fundamental knowledge and skills acquired in typography 1. This course will explore typography as an expressive and functional communication vehicle. The course will expand student’s knowledge in history, theory, and practical uses of typography. Students will produce graphic solutions using a combination of display and text type as primary design elements. Also this course will emphasis on exploring concurrency between visual and verbal hierarchies, expressive use of typographic form, development of typographic hierarchical structure, format/informational organization problems, and technical details of typographic specification. Fundamentals of hierarchy, typographic composition and contrast form the basis of class projects.

This is an advanced course that builds over skills covered in GDE 212, Printmaking studio is a continuation of processes presented in printmaking I with the addition of at least two multi-color prints. Personal original imagery and technical skills are further developed. Strong concepts along with a personal exploration of images are necessary components to good prints. It will also include mono-printing, letterpress printing, relief printing, and digital printing. A variety of printing surfaces will be used, including paper and fabric also a research. The research component will focus on how designers reproduce ideas in print, and will include looking at how contemporary printing technologies are changing, and the effect of these changes are having on creative production in the design world, and will also include a brief overview of the history of printing also the course covers the software, hardware and techniques necessary to create and deliver successful printed designs. Students will use graphic design software such as Illustrator, Photoshop and In Design to create a series of projects that explore the universe of modern graphic design for print. Library research and sketchbooks for both technical and conceptual development are required.

This course introduces the basics of exhibition design. In a typical design exercise the theme, context, and conditions of a groundbreaking exhibition will be assigned. It starts with a brief history of exhibitions and moves on to the design process for creating a meaningful experience through objects, ideas, and information in physical spaces. This will be conducted through a long-term project focused on working professionally within a design team; the main focus will be on design and design process for creating meaningful experiences of objects, ideas and information in physical spaces. The course covers: developing curatorial concepts, designing display strategies, 3D illustration and design, media design, and graphic & material language design. Emphasis will be on integrative communication of all elements involved such as time, space, movement, color, graphics, 3-D forms, objects, instructions, text and constructions.

The course begins with an introduction to problem solving via simple logical puzzles. This is followed by an elementary study of arguments, including general rules for arguments and types of arguments. Critical thinking and reasoning are approached through a more advanced study of arguments dealing with values and ethics, reality, causality, induction and deduction. The course concludes with discussions of faulty reasoning and fallacy. The teaching methodology for the course involves student-centered learning through collaborative enquiry.

This course will cover each of the four skills tested in the IELTS test: listening, speaking, reading, and writing. Using a textbook, classroom activities, and practice tests, students will be exposed to a variety of strategies for improving their IELTS score and will become familiar with the format and design of the exam. A variety of test-taking skills will be taught and practiced.

Building further on the concepts and skills acquired in previous studios, this advanced course focuses on a more comprehensive approach to the design practice. This course presents students with complex design situations that integrate typographic, photographic, and historical concepts. Projects may include developing a comprehensive design system in which student explores issues of research, analysis, audience, context, identity, presentation and production criteria. This course presents students with complex design situations. Research and methodology are vital components of the course as students may undertake such projects as package design, instruction manuals, or book design. Via a series of 2D and 3D projects that revolve around one topic, students will continue to refine their knowledge and application of typography and of design technology in complex design situations.

This course helps students to develop basic creative skills in two-¬dimensional animation. An intermediate studio exploring the latest software applications for animation with a focus on understanding time¬ based design issues. Historical perspective includes eras, styles, techniques, as well as exploration of future possibilities such as game design, Web design, entertainment, education, and art. Students use 2¬D imaging and animation software to create computer animations involving typography, graphics and original characters, with some interactivity. Introduction to 3D animation is encouraged. Emphasis is on the whole creation process: from concept and storyboards to visual production with sound.

This course is learning the fundamentals of today’s advertising profession and its role as part of the overall marketing communications function. Students will learn how to identify the target audience, determine which medium or combinations of media provide the most effective means of reaching the target by understanding the benefits and drawbacks of social/interactive, online, broadcast, print, out-of-home and direct media. And this course teaches students about the production of creative materials, with emphasis on the creation and design of multiple advertising elements. The first part of the course is devoted to identifying and understanding the attributes of a “brand” and the tools for achieving “brand” status. The second half is devoted to putting the concepts of brand building into practice. Students will create their own branding campaign, drawing on contemporary techniques and practices of demographic research, market.

This is a foundation course in three-dimensional Design. Student will explore how to develop and understand the basics of 3D modeling and sensitivity to the use of three dimensional design fundamentals. Additionally we will focus on the analysis of concepts as basics design. From modeling to material ending by rendering, especially in Advertising, TV ads and posters.

This course define and focuses on writing for the design discipline. Students learn to write design briefs and proposals, write copy for design projects, as well as to analyze design projects and give critical feedback based on research. Additionally, students further develop their skills in research for design to enhance their skills in writing and critical thinking and expressing themselves more articulately. Verbal skills learned in this course are a vital foundation for further development is other courses.

This course will further explore more unique, personal and conceptual approaches. Students will have the opportunity to experiment within each project. Preparation and enhancement of portfolio to meet professional standards, development of presentation skills, and improvement of job-seeking techniques.

This is a continuation of GDE 403 course students selected an area of design and developed a research project. Students present and defend a project suitable for professional presentation. The final product should demonstrate a clearly-resolved project, with a high degree of critical thinking, skill and craft. Problems presented are representative of current visual communication needs.

This course covers the concepts and application of graphic design for the Worldwide Web. It introduces students to the unique and fascinating world of online interfaces and website development. Students will create original Web sites with attention to design fundamentals such as color, typography, imagery and composition. Web publishing software, multi-media or the Web, animation, interactivity, and basic XHTML are all covered.

This course addresses the professional practice of graphic design technology. The course will cover ethical and legal issues, communications, interviewing skills, presentation techniques, freelance business operation, proposals and management, resume and cover-letter writing, job research/job offer and portfolio preparation. Emphasis on client relation, budgeting, planning, and teamwork. Work leading to significant portfolio development.

Teamwork and leadership depends on willingness to act and to learn from experience. Exercising leadership and building successful teams requires information from a wide variety of disciplines. The course increases students’ capacity to enhance their performance potential, competence and skills. Students learn that leadership involves inspiring and developing people toward goal mobilization. Success as a leader requires learning continually from experience through the disciplined integration of action and reflection. Leaders must know how to use feedback to create change. Because of the emphasis on leadership and teams, this course requires that students interact in class. Although a great deal of learning takes place in class, learning depends significantly on how much effort students put into this course outside of the classroom.

This course provides the student an opportunity to explore in-depth a specialization in the graphic design industry. Topics may include identity design and guidelines, branding and packaging design, publication design, environmental design, information architecture and systems design, and signage and way finding design. Other topics address critical thinking in graphic design and may include such issues as design and social responsibility, and design for global audiences, among others.